Is it your dream to own your own salon or are you looking for a way to make yours more profitable?
Beauty services have been around for ages. Women especially will never stop going to a salon to get dolled up. Women want to feel good, look good, and be pampered. They want people to make them feel special and give them a unique experience. Anything you can give your customers to make them feel special is key to having success.
Your front line is the face of your business. Having someone who is happy and positive to answer the phone is extremely important. This is the first exposure a client has to your business and will set the tone for their experience.
Consider hiring a cleaning company to clean your floors and tidy up the place. Always have a clean and neat bathroom. We recommend eucalyptus or other great smelling products.
Having the right manager that develops people and has a positive attitude is crucial. If you have a steer driver as a manager then people are going to pick up on the negative vibes. You want someone that truly loves people and the co-workers. You want someone who values relationships more then production.
Create two types of environments. Have a quiet area for customers who just want to come and relax and are not chatty. Make sure you meet the needs of the social butterfly as well. Many people especially women come to the salon to connect and talk with other people.
Make sure your hair dryer and other technology are in good working order and someone attractive to the eye. If these are an eye sore then you are going to turn people off. Make sure you clean all brushes every night. Have you ever had a hair in your food? It is just as gross to see another persons hair on your brush or other tools.
Go see your competitors and find out what they are doing. See what is working for them and what is not. Go ahead and be James Bond for a day and spy on them. Find out what sales material is working and what they are doing to bring in more customers.
Did you know that most people now turn to the Internet to find local businesses? If your business is not online yet, then get a web presence. In our niche, over 30,000 people per month are looking for Calgary hair salons in our local area. We have created a tremendous amount of business because of this.
