Images are powerful and have a big impact on the viewer. Whether it is on a website, on TV or in a physical photograph - they have a big effect regardless of how they are viewed.

This presents an opportunity, you can harness the power of photography to increase the strength of the emotions your visitors feel. The impact you have on them will determine the connection they feel with your website, so for strong loyalty this is a great weapon.

Read the rest of this entry »

I am not qualified in any kind of computer coding or programming, in fact I’m not formerly qualified in anything! The truth is you don’t need to be to run a successful online business. There are plenty of people who are qualified and have the ability to create the website you want (and need to be successful).

Read the rest of this entry »

The main website is now receiving around 15,000 unique visitors a month, and continuing to grow. I also have new features (unique & good quality of course!) to integrate into the site. The problem is the current design! It is a very pretty looking site with the big image of a sunset, but the navigation bar at the top is small and fiddly and now I can’t fit anymore links on it. It also only has one sidebar, ideally for all the content I need two.

Read the rest of this entry »

When designing a website there is lots to think about, and one of the most important parts is how users will navigate around your site. Users love simple navigation, it means they have to think less and can surf quicker. If you want users to stay on your website for a while then easy navigation is critical.

Read the rest of this entry »

This is the first proper post of our blog, so we will start at the very bottom with the basics of web design. There are many things you should and shouldn’t do when designing your website or blog. This post highlights a few of the basics that you should avoid doing on your site.

Read the rest of this entry »