Enter the World of L’Oréal Professionnel – Texture Expert Styles the Digital Realm

(New York, NY) L’Oréal Professionnel, the number one professional salon brand worldwide, embraces the social networking trend with the establishment of a stylist community on Facebook.

(Image from L’Oreal Paris – All Rights Reserved).

The Texture Expert USA/L’Oréal Professionnel brand page brings the knowledge of top stylists and creative minds together, while giving consumers, stylists and salon professionals direct access to the world of Texture Expert.

Facebook has become the 6th most trafficked site in the US and is growing at a rate of 3% each week. In the spirit of the “stylist personality” (one who embraces personal interaction, is quite social, and always has a story to tell) L’Oréal Professionnel pinpointed Facebook as the perfect medium for Texture Expert to connect with and become closer to its clients.

The Texture Expert USA/L’Oréal Professionnel brand page provides a forum that encourages networking and sharing of ideas amongst Texture Expert stylists, salons and consumers.

(Image from L’Oreal USA – All Rights Reserved).

Additionally, the page will be the go-to site for the latest news from the brand, downloadable wallpapers, a calendar of Texture Expert classes and events, how-to styling videos, a Texture Expert salon locator and product give-away contests.

The page also contains links to the personal Facebook profiles of the L’Oréal Professionnel Texture Expert Ambassadors. Andrew Bartfield, Vice President of Education for L’Oréal Professionnel, Travis Parker, Salon Owner, Travis Parker Salon, and Malcolm Edwards, Editorial Stylist and Texture Expert Artistic Partner each have their own Facebook profile where they share personal stories, tips and techniques.

Each Ambassador page will offer a behind-the-scenes look into the fashion world, business of styling, and provide further information on Texture Expert education. Stylists and consumers will have the ability to interact with the Ambassadors on a much more personal level and understand the heart and soul of the people behind Texture
Expert.

The Texture Expert community on Facebook will allow consumers, stylists and salons the chance to go behind the scenes of this visionary haute couture styling line, listen to the stories of those who create the hair trends of the season and discover the secrets and quality of cutting-edge hair styling.

About the L’Oreal Professionnel Texture Expert Ambassadors

Andrew Bartfield

Andrew Bartfield is the Vice President of Education for L’Oréal Professionnel.   Andrew is a prominent figure within the haircare industry with over 20 years of experience as a premier haircolorist and educator.

With an unmatched combination of passion, high energy and a wealth of industry knowledge, Andrew travels the world sharing his valuable experience with hairdressers and empowers them to constantly evolve their creativity through education.

Andrew’s expertise is highly sought after by the media. His beauty industry trend forecasts and editorials have been featured in the pages of Elle Magazine and on national television programs including EXTRA!

Andrew’s philosophy is the belief of hair as the ultimate accessory.

Malcom Edwards

Malcolm Edwards is an Editorial Stylist and Texture Expert Creative partner.

Malcom is undeniably one of the most creative hairstylists working in the fashion industry today. An unmistakable influence on the fashion week circuit, Malcolm has headed up hair teams for the shows of Vivienne Westwood, La Perla, Prada and Matthew Williamson. His collaborative style and eye for the whole picture continually drive influential photographers and international publications including US, French and Italian Vogue, W, V and Harper’s Bazaar to work with him.

In 2007, Malcolm joined the L’Oréal Professionnel team on the launch visuals for Texture Expert which revealed Malcolm’s embodiment of the Couture and strong understanding of the values of Texture Expert.

In 2008 L’Oréal Professionnel took the partnership one step further and invited Malcolm to become the lead Artistic Partner for Texture Expert.

Travis Parker

Travis Parker, Texture Expert Salon Owner, is an expert stylist whose clientele ranges from today’s hottest rock stars, politicians, actresses and action sports figures to the high-society of Southern California.

His salon features a superlative educational curriculum which includes innovative training programs, protocols and systems intended for “advanced” and “master” stylists. This highly developed structure has been an integral part in the overall success and attainment of creating one of the superlative salons in the United States.

Parker is currently a national Portfolio Artist for L’Oréal Professionnel. As a featured artist for their highest tier of education, Travis acts as an ambassador to all business owners and stylists.

Parker has also been credited as the official “Style Council” by NBC’s “Streetside San Diego” and is regularly featured as their beauty and style guru.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium
services and innovative products for the salon industry and its clients.

As the innovators of modern haircolor in 1907,  L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market.

L’Oréal Professionnel’s multi-brand portfolio includes diverse styling and haircare products including Série Expert and The Colorist Collection as well as professional haircolor brands Majirel, Richesse, and Platinium.

L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit
www.lorealprofessionnel.com for a salon near you.

Contact:
Tara Madden/Amanda Ashe
Clifford/Bratskeir Public Relations

tara.madden@cbprusa.com
amanda.ashe@cbprusa.com 212.679.2233

More Information

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This entry was posted on Sunday, July 12th, 2009 at 9:19 pm and is filed under Hair, Hairstyles, Hairstyling Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.