Site cannot be found on Search!

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If your site can not be found on the Google organic (free) search engine website, you are not making the best of long term, free advertising to get visitors to your website.  In order to get visitors, you are then left with doing  short time advertising which can be hard on your budget.

How can you see if your website has been indexed by the Google search engine?

Go to www.google.com.  In the search box, type site:yourdomain.com (replace yourdomain.com with your
domain name, you can leave out the www).  It will now come up with every page that Google has indexed for your website.  This is different from searching just for your domain name, which may list sites that reference your website.

Reasons for not appearing:

You do not use your own domain or subdomain or you have a forwarded domain name. Your website is not search engine friendly, see our previous post called "Do you block free traffic?" .  Do yourself a favour and see just how accessible your website is to search engines by using the free web analyzer website. If only your first page is listed, you may have a squeeze page or landing page which capturesyour visitors name and email first, so there is no way for the search engine to findthe rest of your website as there are no links going to your other pages.

What can you do now?
If you have a premade website hosted by someone else, the chances are that there is very little you can do about optimizing your site to be listed in the free search engine results.  Having a capture page as mentioned above, is not bad practise either, but the real benefit of having such a site only materialise when you send visitors to the main page through constant advertising, there is no benefit of residual advertising or residual traffic as you can get on the search engines. 

But all is not lost.  If you have control over your site and you can add pages, you can have several landing pages which can be very specifically intended for different keywords that you target or for different markets.  You can then create a special sitemap which is a page for Google to guide it to the webpages that you want to be indexed in Google.  You can also place a small link on the bottom of each landing page to connect it to another landing page.  That way Google can index all your landing pages which hopefully has enough relevant content to be highly targeted to the visitors you want.  This will also benefit you if you do pay per click advertising as Google’s quality score is based on the relevance of your advertised webpage to your ad keywords.  But that is a topic for another day! 

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