Anyone over the age of 18 with a videocamera can shoot content and share it with the world, without need for high production values created by large XXX production companies. Right? Maybe … maybe not.

If you’re a webmaster, you need to assume the responsibilities that being a content distributor entails – you HAVE to make sure that all the content that you are offering to the public depicts people who are adults. And that means you have an obligation to make sure that they’re over the age of 18.

The Court of Appeals for the District of Columbia in 1994 stated that “Foreign producers who wish to peddle their products in the United States should be expected to abide by our laws no less than domestic producers.”

Section 2257 is often contested, often debated, and constantly being reviewed and re-reviewed by adult industry lawyers and producers, is a hot topic at most adult industry conventions, and is most likely going to go through several more revisions, with more amendments added. The best that most of us can do is try to keep up.

I took a look at the actual legalese that is the Title 18 U.S.C Section 2257. Like most legalese, it is hard to read, is extremely cumbersome to understand, and makes you wonder if the courts come up with the confusing wording on purpose.

One of the appeals for the Lords case went before the United States Supreme Court. Congress had no choice, due to public outcry, but to pass legislation “imposing certain obligations on the producers of graphical representations of actual, explicit sexual conduct”.

I was asked to present a visual version of the 2257 paperwork and accompanying documentation, so I’m going to show you here what’s actually required.

I mentioned briefly the legal battle that Joe Francis and Mantra Films of “Girls Gone Wild” fame went through in my intial post about 2257 paperwork. It’s important to note a case like this in more depth because it shows you exactly how the 2257 paperwork works to protect minors.

Marketing is so important in any field that you are in. I have to market myself, my sites, my blog, and my Clips4Sales site, but I do take the time to market as an affiliate too. I went about mine in a different way.

I talked about how to use good customer service skills to entice customers through your online store. Today I’d like to continue talking about that, with some extra steps that are beneficial to maintaining customer loyalty.