I know – we’re in a recession and layoffs are a-plenty. You’re collecting unemployment and cashing in your 401(k)s. If you DO still have a company, the last thing you want to consider is yet another place to invest your money. Who knows if it’s a good idea? Will there be any money to be made by going the internet route?

The interesting thing is that a recession is actually a great time to invest in internet marketing. SEO takes a little bit of time, and you do have time right now. By the time the economy recovers (and it will, in time — everything is cyclical, if you remember your Econ 101 classes), you want to have your company firmly situated within the internet community.

If you talk about this from a Zen perspective, waning times are times of reorder, regrouping, and cleaning up. It’s a great time to reassess your company and strategize new methods. After all, you don’t want to be behind the curve when people are ready to buy again.

HubSpot had a great blog article about this the other day — about why this is the perfect time to get into the Internet Marketing game:

So take a look at your company — or if you’re starting a new venture, take a closer look — to see where your money’s going to be better spent during this time. Setting up your site, working on driving traffic to it, and working on being an expert in your field by blogging, and doing it all while things are slower, are all going to position you in a great place once the economy rebounds.

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