Sometimes, it’s just easier to take a well-produced video that’s full of good facts and figures, put to a good tune, to entertain as well as educate.

The video on the right sidebar has been the same “Basics of Social Media” for about a year now, so it was high time I changed it with something less SocialMedia101 and more SocialMedia201. Please check that out —->

Also, one of the most common questions I get asked is “What’s the ROI of Social Media?” I presented a personal case study back in August 2009. In addition to that personal experience, I present to you this video – produced by Erik Qualman, author of Socialnomics:

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