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Corporations embracing Blogging and Social Media
Jul 25th 2008 by jonah
Blogging and social media are going prime time with some of the U.S.’s biggest firms. This socialization is taking on many aspects. Some are using these techniques to talk directly to their customers while others are looking to generate buzz about the company. Some are short-term prospects while others are long-term endeavors. Here’s a brief list of some of these corporations’ tactics. I outline these as a tool to help you think of how best to shape, grow, or build your own social network.
Cisco hosts 12 blogs for their global business addressing a variety of audiences. Coca-Cola Conversations is a blog written by a company historian that focuses on Coke collectibles. Dell uses an island in the virtual world of Second Life to engage their customers GM uses blogs to communicate directly with its customers around topics from design to green tech. H&R Block created a Facebook site to engage customers and offer tax advice/resources. IBM embraces employee blogging and boasts thousands of blogs related to every facet of its business. Intuit sponsors the Tax Almanac wiki, where anyone can find and contribute to this resource for tax information. Fujifilm recently launched a social network to build a community of photo enthusiasts around its newest camera. HP used Twitter to power a scavenger hunt at a recent conference. Best Western sponsors a blog, “On the Go with Amy”, where the author travels the country writing about her experiences. Sears partnered with MTV to create a social network around Back to School shopping. Starbucks started MyStarbucksIdea so that customers can submit ideas for the company which are then voted on by other users, the best of which are implemented by the company.
As you can see, limits are drawn only upon your imagination.
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