Airlines on Second Life – 5 ways to dramatically increase brand value

Airlines are coming up with innovative ways to engage the customer, like SIA’s first flight to London graphic design competition we mentioned in this post. The next step into virtual user interaction would be to tap on the cutting edge of virtual worlds, which is led by Second Life.

A number of leading corporates have found interesting ways to tap on the bustling virtual communities on Second life, including Cisco, Adidas, ABN Amro Bank , MTV and even Toyota. Insead Business School has held MBS classes there. The hit CBS show CSI: Crime Scene Investigations plans an episode later this month where a killer is pursued into Second Life. One of the few industries not yet represented on Second Life is the airline industry – and herein lies a great branding opportunity for first movers and fast followers into the realm.