How will Emirates ensure high levels of service across its A380 fleet? VP Nigel Page explains

 

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Emirates Airline has placed the largest order of the largest plane in the world. They will eventually have 58 A380s – one third of the total orders Airbus has received till date. Their first A380 that flew from Dubai to New York City on Aug 1, 2008 dazzled everyone with exclusive showers in the First Class and a plush bar for Business Class, along with an overloaded in-flight entertainment system across all classes. Luxury and novelty was the name of the game. But will this last?
Three questions for Emirates

Once Emirates has 58 of these double-decker planes flying around the world, will they still be able to maintain such high product standards across the fleet?
How will service consistency be ensured?
How will Emirates ensure that the right expectations are set among customers for A380s with different configurations? Emirates VP for the Americas, Nigel Page, doused our curiosity with his forthcoming replies on these issues.

Three A380 configs, Two types of aircraft, Single minded focus on service
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Nigel explained that …