Jet Airways’ VP of Sales & Marketing shares what it takes to build a strong airline brand in the US

 

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[caption id="attachment_576" align="alignright" width="300" caption="Lisa Markovic, Jet Airways"][/caption]

Jet Airways has been the shining star of the Indian aviation industry, especially in the past 5 years, since liberalization. The airline established itself as the harbinger of positive changes in the region, and currently offers one of the best service in the Indian skies, their numerous industry awards a proof of that.

A couple of years ago, Jet Airways started international operations and currently offers direct flights to key destinations in India from New York, via their hub in Brussels. However, of late, the airline has struggled with the rest of the world airlines due to fluctuating fuel prices and the economic troubles. Seeking to douse my curiosity on how Jet Airways is dealing with this, I decided to get the inside scoop by speaking with the expert.
In conversation with an industry veteran
In Part 1 of this two-part interview, Lisa Markovic, the Vice President of Sales and Marketing for Jet Airways in the US, talks about how work at Jet Airways is different from her 22 years at Lufthansa. She shares the …