Knowledge@Wharton recently featured an interview of Colleen Barrett, the outgoing President of Southwest Airlines. Among the many gems of wisdom she shared about running the most profitable airline in the US, something that stood out was the emphasis that the company was created to serve employees first, and then customers. It may seem normal, but is really the backbone of Southwest’s success. If the employees had not gone the distance with the company, it surely wouldn’t have achieved the kind of success it has today. Once again, it re-emphasizes the fact that happy employees make for a great brand.

Enjoy the interview.

This page contained an embedded video. Click here to view it.
If you enjoyed this article, feel free to share it with your friends. You can also get free updates by email or RSS. To learn more about airline branding, please download the free white paper, or join the airline branding Facebook group
Southwest’s 7 secrets for success Why the Southwest and WestJet alliance is good for both the brands
Zemanta Pixie
Share/Save/Bookmark

[...] other part of brand execution that matters is internal branding – something SouthWest is well known for. In in his experience in working with airlines, Allen has learnt that empowering the employees [...]

*required

*required (will not be published)

Allowed html: <a href="">, <b>, <strong>, <em>, <i>, <strike>, <code> and <blockquote>

Archives

Powered by WordPress. Theme developed by Greg Johnson via BustATheme.com

Copyright © 2009 - Simpliflying


You are viewing a mobilized version of this site...
View original page here

Mobilized by Mowser Mowser
Mobilytics