(Las Vegas, Nevada) For the third consecutive year, Harrah’s Entertainment, Inc. (NYSE: HET) has designated Nevada Cancer Institute (NVCI) as the official charity for the World Series of Poker, the most prestigious gaming event in the world.

“Nevada Cancer Institute is a wonderful community partner for the World Series of Poker,†said Jeffrey Pollack, World Series of Poker commissioner. “The work NVCI’s researchers and physicians are doing at NVCI resonates not only locally, but around the world by expanding the field of knowledge about this disease.â€

All participants will have the opportunity to relax in the VIP Lounge, dubbed the “Ace’s Club†throughout the entire tournament. The lounge features food, beverage, a masseuse and even a separated game room with all the latest games and gadgets. All the funds raised from the cost of admission will go directly towards cancer research, education and treatment at NVCI.

“The World Series of Poker brings an excitement and buzz that enhances the Las Vegas economy every summer,†said Sandra Murdock, NVCI president and chief executive officer. “We are thrilled to be a community partner with the Harrah’s organization and are thankful for their dedication to the health and future of the community.â€

There will be an estimated 11,300 Nevadans diagnosed with cancer this year, according to the American Cancer Society. Unfortunately, more than 4,600 Nevadans are estimated to succumb to cancer in 2008, ACS reports. NVCI is committed to reducing the burden of cancer through research, education, early detection, prevention and high-quality patient care.

The 39th annual World Series of Poker will take place from May 30th to July 14th at the Rio All-Suite Hotel and Casino in Las Vegas. The Main Event will begin on July 3rd, with the Final Table being determined on July 14th. The nine players who advance to the Final Table will return to the Rio on November 9th to play down to just two players. The final two will go head-to-head late in the evening on November 10th to determine the champion and winner of poker’s ultimate prize.

ABOUT NEVADA CANCER INSTITUTE Nevada Cancer Institute (NVCI) is the official cancer institute for the State of Nevada. A nonprofit organization, NVCI is committed to reducing the burden of cancer by pursuing the development of a comprehensive cancer research institute, as defined by the National Cancer Institute. Through the knowledge and expertise of the finest scientists, clinicians, educators and caregivers, the Institute provides hope to communities in Nevada, the southwest and beyond through research, education, early detection, prevention and high quality patient care. NVCI is striving for a future without cancer that is achieved through initiated and collaborative research in basic, clinical and population science. For more information, please visit www.nevadacancerinstitute.org or call (702) 822-LIFE. ABOUT THE WSOP The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2007, the event attracted more than 54,000 entrants from 87 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded just under $160 million in prize money as players competed for game’s most coveted trophy, a WSOP bracelet. Harrah’s License Company, LLC., an affiliate of Harrah’s Entertainment, Inc., has owned and operated the WSOP since 2004 and over the last four years, fostered an increase in player participation by nearly 300-percent. In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at www.worldseriesofpoker.com.

ABOUT HARRAH’S ENTERTAINMENT, INC. Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company’s properties operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names; Harrah’s also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

For more information, please visit www.harrahs.com.

Posted June 3rd, 2008 under Gaming News. Tags: Harrah's, Jeffry Pollack, Nevada Cancer Institute, Rio Hotel & Casino, World Series of Poker
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