Apple iPhone: “Meredith”

TV Ads No. 5

Documentary filmmaker Errol Morris directs a series of spots in Apple’s signature clean style that document the various ways iPhone owners are utilizing their new toys. In this one, a guy describes how he retrieved a forgotten name minutes before a meet-the-boss dinner by pulling up a wedding website on his iPhone under the table. No need for high concept. The super-gadget sells itself.

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