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Apr 19

Weighty print ad needs few words to tell its story

Copywriting, Print Media Add comments

Print ad images, be they photos or illustration, should almost tell the entire story.

If you eliminated the copy, and just showed the photo image, would you be able to tell what the message is, or what the product or service is?

The print ad shown was part of a series for Slimfast from several years ago. Click on the thumbnail to see a large size version of the ad. The copy and Slimfast image are both very small. The image for this ad tells the story, all by itself.

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