Although we exchange business cards, constantly, rarely, are we impressed. We stuff business cards in our pockets and purses and occasionally file them away or transcribe them to our address books or databases.

This in unfortunate, because a business card is often the first visual impression of a business and can really make a difference.

Recently, my friend, Tracey Kumer-Moore, a Las Vegas – based Wedding Planner (Your Las Vegas Wedding Concierge) handed out a new business card that blew me away. In fact, everyone who received one was struck by the creativity of it.

Tracey found illustrator, Samantha Wise, on the web (imagine that). She hired Samantha to create an illustrated image. The full illustration now anchors the header of Tracey’s Blog, Diary of a Las Vegas Wedding Concierge.

Tracey opted for a 2-sided business card. There is really no definition as to which is the front and which is the back, but for effect, Tracey hands out the card showing the illustration as the front.

When one flips the card over, you see a little more contact information, with a picture of the ‘real Tracey.’

So ask yourself, when was the last time someone said to you, “What a cool business card!” Just that simple reaction should show that you’ve created a business advantage using some well-placed creativity.

In a phrase, Tracey’s business card rocks!

When was the last time you gave your wedding marketing a boost by redesigning your business card a fresh, and truly unique, look?

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written by Andy Ebon \\ tags: business card, business identity, business image, Marketing Maintenance, visual image, wedding marketing blog