The essence of Seth Godin’s book, Purple Cow, is to create a product or service that is “remarkable.” Remarkable, in the sense that something about what you do is unusual, rare, excellent or fill-in-your-adjective-here that people will comment about it, to others. One advantage to ‘conversational referrals’ is that people who become customers tend to be less price sensitive.

One such Purple Cow was the subject of an outstanding business profile in the Las Vegas Sun, this morning. The business is The Cupcakery, and its owner, Pamela Jenkins, Cupcake Queen.

I first met Pamela, ever so briefly, at a bridal show a couple of years ago. She probably doesn’t remember me, but I remember the cupcakes. Like so many bakers at wedding shows, The Cupcakery was offering samples of their wares. In this case, mini-sized versions of a variety of their cupcakes.

Now incredibly delicious cupcakes dangerous for me, because I’m Diabetic. But, I had to try just one. After devouring one, the only problem was limiting myself.

The Southern Belle

Today’s profile really points out several things.

Now, back to the cupcakes. If a business in this town really wants to make an impression on someone, they can have a dozen Cupcakerycupcakes delivered. It’s certainly several steps beyond bagels.

I imagine most people that taste one of these cupcakes become addicted rather easily. Addiction is, of course, the highest form of memorability.

What is it that your product or service offers that truly makes it remarkable, addictive, or otherwise memorable?

Read the full Las Vegas Sun Article.

Andy Ebon
The Wedding Marketing Authority

Pamela Jenkins (right) with Fergie

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written by Andy Ebon \\ tags: diabetic, fergie, las vegas sun, pamela jenkins, Public Relations, Purple Cow, remarkable, Seth Godin, the cupcakery