Yesterday, as was presenting my seminar: Blogging Your Way To Business Success, I repeated a comment, made in one of my seminars at the NACE Educational Conference in Philadelphia, this past August.

An attendee commented: “Brides remain the same average age, about 27-28, but the longer you’re in the wedding industry, the larger the age gap. As you age, it can feel like the bride is getting younger.”

I thought that was an interesting perspective. It has impact both in my blogging seminar, and particularly in the seminar on New Social Media.

If you entered the wedding industry at 30, and are now 45 (for example), a 27-year old bride seems pretty young. As it relates to technology, brides and young professionals have been immersed in computers, mobile phones, PDAs, and all the accompanying business and social applications.

You have to age, chronologically, but you shouldn’t allow yourself to get left in the dust, technologically. I could see the fear in some people’s eyes, but they were there, trying to enhance their knowledge.

One other comment I received a few months ago, from an attendee in his early 30’s (paraphrasing): “You know your internet and marketing stuff, real well, for an old guy.” I thought that was a back-handed, but wonderful compliment.

So the challenge is: Are you falling further behind, or are you taking the time for continuing education to stay mentally-youthful (if that’s a word)?

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written by Andy Ebon \\ tags: blogging, brides age, continuing education, NACE, online social media