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Call it what you want: Rolodex, contact files, database, address book…
Whatever you call it, bring it current. Businesses move, people get promoted, job titles change, people get laid off, new businesses open, you collect business cards at networking events, membership in networking groups and association change, [your addition to this list goes here]
In our rapidly changing world, we tend to acquire new information and contacts, faster than we process them. If you plan to send holiday cards or just keep in touch, being up to date comes first.
There is no worse feeling than having the holiday cards arrive and, only then, discovering your contact information is way out of date.
Today is the 1st day of November. Make it a 3-week project, then you won’t drive yourself crazy, when you need to use the information.
Andy Ebon
The Wedding Marketing Blog
3 Pings to “Wedding Marketing Maintenance: update contact files”
2 Responses to “Wedding Marketing Maintenance: update contact files”
November 1st, 2008 at 1:53 pm
Great idea Andy! You are right!
2. Weddings on the Strand Says:November 3rd, 2008 at 11:35 am
Oh the drudgery of it! But, how so very important in this industry. Ongoing and never-ending necessity. Thanks for putting this consideration into perspective.
November 5th, 2008 at 5:37 pm
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Save lots of time by scanning business cards to text | TheWeddingMarketingBlog.com Says:November 6th, 2008 at 1:35 pm
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Save time by scanning business cards to text | Mobile Beat Magazine Says:November 6th, 2008 at 2:30 pm
[...] a post from November 1st, I suggested that now would be a good time to update your contact files. One easily neglected tasks is transferring business card information to your address book, [...]