From dictionary.com: u-nique: having no like or equal; unparalleled; incomparable: Bach was unique in his handling of counterpoint.

Snowflakes and fingerprints are unique. Hate to drop this on you, but most weddings are not unique.

If one has worked at enough reception, you know there may a unique element or two at any wedding. However, it’s rare that one is blown away by original thoughts, at every turn.

What is annoying is the lack of creativity in copywriting for advertising to the bride. When a slew of other advertisers define their product or service as you unique, the word loses meaning and impact on the prospect.

Your wedding marketing message will have far greater impact if you can write engaging copy that intrigues the bride.

Now, if your business name, headline, sub-headline or slogan don’t contain the word unique, then please enjoy the holiday. If, on the other hand, you are using the word, unique, that is a felony copywriting offense. The Wedding Police hereby gives you a warning, and asks that you come back in 30 days with new creative.

Don’t agree. Most your comment and make your case.

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: advertising, Andy Ebon, cliche, fingerprints, snowflakes, unique, unique wedding, wedding marketing, Wedding Marketing Authority, wedding reception

The original web banner.

The original ad

Andy’s wise-guy revision

Opinion: It is my considered opinion that excessive use of the word “perfect,” as it relates to weddings is cliche-marketing of the worst kind. That many companies forsake real creativity, and reach for low hanging fruit is pathetic.

As well, expectations are continually focused to an unattainable level. “Perfect” may exist for a moment, but never for an entire event. If you think an entire event is perfect, you’ve missed something that went wrong.

Find something else to say about your company or the bride’s wedding day. Your marketing will be better off for it.

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, expectations, perfect, wedding cliche, wedding marketing, Wedding Marketing Authority

It is already a problem that the wedding industry overly focuses on the bride. Cliches, such as Your Special Day and words such as Perfect, permeate advertisements and magazine covers. 

Today, there is more information available to the bride than ever. Websites, blogs, and television shows. Many of the TV shows inspire and inform, offering a plethora of creative ideas and interesting perspectives. But what about Bridezillas on We TV?

Recognizing that any wedding show is entertainment, my question is still the same. Does the showcasing of brides-behaving-badly do anything but foster bad behavior? Understanding that much of ‘reality shows’ is not reality, but staged, does the wedding industry need brides-to-be watching a show that gives narcissistic, mean-spirited brides centerstage?

Your thoughts…

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, bad behavior, bridezilla, publications, tv, Websites, Wedding Marketing Authority, weddings, wetv, your special day