It is already a problem that the wedding industry overly focuses on the bride. Cliches, such as Your Special Day and words such as Perfect, permeate advertisements and magazine covers. 

Today, there is more information available to the bride than ever. Websites, blogs, and television shows. Many of the TV shows inspire and inform, offering a plethora of creative ideas and interesting perspectives. But what about Bridezillas on We TV?

Recognizing that any wedding show is entertainment, my question is still the same. Does the showcasing of brides-behaving-badly do anything but foster bad behavior? Understanding that much of ‘reality shows’ is not reality, but staged, does the wedding industry need brides-to-be watching a show that gives narcissistic, mean-spirited brides centerstage?

Your thoughts…

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, bad behavior, bridezilla, publications, tv, Websites, Wedding Marketing Authority, weddings, wetv, your special day

Window Dressing

“Quality, reader-focused blog content trumps design. Design without quality content is not design, it’s window dressing.”

- Andy Ebon

Andy Ebon

The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, blog content, blog writing, design, Wedding Marketing Authority, wedding marketing blog, writer for the reader

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In ceremonies held at the Walker Art Center in Minneapolis, MN, BSPI (Bridal Show Producers International) presented awards for Best Print Ad, Best Exhibitor Marketing Piece, and Show Aesthetics.

Member businesses, worldwide, competed for these honors. In the category of Best Print Ad, honorable mentions were earned by The Wedding Fair (Minneapolis, MN, Matthew Trettel and Bruce Vassar) and The Wedding Show, Forever Bridal Productions, Raleigh, NC, Laura and Dominick DiGirolamo.

The award for Best Print Ad was earned by The Wedding Show (Lisa Charles, Auckland, NZ).

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For Best Marketing Piece, Honorable Mentions went to: Black Tie Bridal Showcase, Sioux City, SD, Kari Black and Bridal Spectacular, Las Vegas, NV, Debra Hansen.

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The Award for Best Marketing Piece was earned by: The Wedding Show, Forever Bridal Productions, Raleigh, NC, Laura and Dominick DiGirolamo.

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The award for Show Aesthetics was presented to The Wedding Fair (Twin City Bridal Association, Minneapolis, MN, Matthew Trettel and Bruce Vassar).

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Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, bridal fair, bridal show, Bridal Show Producers International, bridal spectacular, BSPI, Debra Hansen, Las Vegas, Minneapolis, New Zealand, Raleigh NC, wedding fair, wedding marketing, Wedding Marketing Authority, wedding show