In the last few months, I’ve been super active on Twitter. I’m following about 2500 people/businesses, and there about 2800 following me.

Twitter profile graphic

In the real world, one cannot concisely follow 2500 people on Twitter; however, I make an effort to look at every single profile and company website, when someone chooses to follow me. That is where business identities either jump out at you, or don’t.

Are people and companies interesting/rare? Or do they just have a Bludomain website with a two or three big squares on the home page (Nice sites, but they are starting to look generic). Perhaps calling something nice is the ‘kiss of death.’

The first things that catch me on Twitter are business name and profile image. Good images for the small profile square are usually a good logo or an appropriately sized graphic. This graphic for Cupcake Rehab is a pullout from their logo.

The name of the business, Cupcake Rehab, gave me a belly laugh. The Twitter Bio was even better: “A 27- year old female and her tales of cookin’, bakin’ and beatin’ people with whisks in the York of New. With other stuff thrown in. Beware- I can tweet A LOT.”

Cupcake rehab logo: Designed by Mariloca.com

OK, now I was curious. This business owner, Marilla, clearly has a passion for what she’s doing. She has a big-time sense of humor and doesn’t take herself too seriously.

I click through to her website and find logo showing a Super Hero image of the Business Owner, armed with tools of her trade. Above her, the header reads: “Beating batter and people with whisks since 2007.”

One could over analyze the logo, but why? The designer, Mariloca.com, has captured the spirit of the owner and the business with full flourish.

The welcome page of her is too busy my standards, but it doesn’t matter much. One gets drawn in to her activities, interests, great photos and recipes on the blog. In this case, personality trumps everything.

I suggest you do a couple of things. Visit CupcakeRehab.com, spend some time reading the blog and poking around, generally. Then visit the CupcakeRehab Twitter page. Follow, if you dare. Remember, she Tweets a lot.

Closing Comment: Even from 2500 miles away, for me, this business has more than an identity. It has SOUL. It communicates its excitement, its product, and its vibe.

Can you say that about your business and you? If not, what are you going to do about it?

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, Bludomain website, business identity, Cupcake Rehab, logo, soul, tweet, Twitter, wedding marketing, Wedding Marketing Authority

Sydney Opera House

There are wedding events and bridal shows held in hotels, exhibition centers, single-use venues, arenas and a plethora of other buildings. But it is rare to be able to plan a wedding in an architectural masterpiece such as the Sydney Opera House, Sydney, Australia.

The event website describes the day as: “… an exclusive seminar showcasing the latest trends, tips and tricks from Australia’s leading wedding partners. Meet leading bridal industry experts with inspiration and ideas to help plan your ultimate wedding day.?”

If you’re a wedding vendor serving Australian brides, it would be wise to investigate the exhibition opportunities before it’s too late.

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, Australia, bridal show, Sydney, Sydney Opera House, ultimate wedding planning party, wedding event, Wedding Marketing Authority

The June 15th issue of TIME Magazine carries the image of a Tweet by writer, Stephen B. Johnson. The Tweet is shown as an image on an iPhone, almost incidentally.

The cover article is titled: “How Twitter Will Change The Way We Live (in 140 characters or less).”

Immediately following the Twitter article is piece, titled: “The Plot to Take On The iPhone” (an article about the Palm Pre). The Palm Pre article is essentially about competition. Playing catch-up in a technological world. Palm elected to introduce their new phone, just a few days ahead of Apple’s WWDC conference, where it was expected that Apple would introduce an updated iPhone.

Ironically, before I could find this edition of TIME Magazine on the news stands, Apple had introduced its new line of iPhones and, to a large degree, left the Palm Pre in the dust.

For me, this is a story of out-innovating your competition. Get out in front, continue to improve and innovate, without a let up. It’s as simple as that.

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The Twitter story is more complex. As I give presentations about various tools in Online Social Media. I find the headline: “How Twitter Will Change The Way We Live“ a little bit much. In a recent post, I chided new Twitter users to have a reason for being there, and having a marketing plan, as well.

While I find Twitter to be useful for my purposes, I feel like there should be a competency test, given, before people can use it. I encourage you to read the TIME article and try to get your head around it. Just because many people are on Twitter does not mean you need to be, necessarily. In fact, just because I use an iPhone, and recommend it, does not mean it’s the most appropriate tool for you.

I need to be on Twitter because I’m in the business of coaching wedding marketers about the most effective ways to communicate.

These two stories underscore that rapid transition of technology and communication. What you must do is allot time for continuing education in your chosen field, as well as marketing and communication.

Get ahead; stay ahead.

Andy Ebon

The Wedding Marketing Authority

written by Andy Ebon \\ tags: communication