In this brilliant BBC skit, our wedding couple is looking for flowers. The financial tug-of-war and brief negotation erupts when it turns out that they are looking for ‘wedding flowers.’

Enjoy the video. Remember, ‘There is always truth in humor.’

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, BBC, budget bride, negotiation, wedding couple, wedding flowers, Wedding Marketing Authority

 

Big money

One of the many things that rankles me in the wedding industry is the sub-standard job done by wedding media (generally), advising brides about their wedding budget.
 
Whether it is a book, magazine, website or TV show, a lot is left to be desired. It’s no wonder that sources such as The Wedding Report consistently indicate the brides ultimately spend 50% more than their original budget.

What is rarely touched on is determining purchasing priorities, based on the impact that individual products or services will have on the final result. As well, individual decisions cannot be made in a vacuum.

Choices about ‘day-of’ wedding services, in part because they interact with each other, as well as the venue… not to mention bridal party and guests. One failure by any of these vendors can radically affect the other vendors, and the ultimate outcome.

It is not unusual for brides to fail to budget enough for significant services, and then plead their case because $XXX is all they have left to spend. Nonsense!

I believe it is the job of all wedding vendors to be knowledgeable about the relative importance of their peers’ services and coach the bride well.

See how ridiculous the consumer looks in these everyday situations when they ask ‘an accommodation’ because they have not budget properly. If you haven’t seen this video, it will make you squirm AND laugh.

Andy Ebon

The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, purchasing decisions, stupid wedding tricks, the wedding report, wedding budget, Wedding Marketing Authority

I’m a huge Apple fan. Computers, iPhone and iPods. However, somewhere along the line, the mass media seemed to have decided that using an iPod at one’s wedding to save money was an idea whose time had come. Not exactly.

In the wake of the appearance on Fox 5 TV Chicago by Jenny Lefcourt, VP Business Development, Bella Pictures, many wedding professionals were up in arms. The phrase ‘Dump The DJ.’ had a particularly catchy and nasty ring to it. To Mobile DJ Entertainment Industry Leaders, it felt like a slap in the face of the highest order, and they were not going to stand for it.

Many professional disc jockeys contacted Bella Pictures, directly. The American Disc Jockey Association, led by Dr. Drax chose to apply pressure behind the scenes and develop its own video demonstrating the results at an actual iPod wedding. 

This video is several minutes long. It has a beautiful set up, and then shows you just exactly a DIY iPod Wedding crashes and burns. The iPod-driven reception is not staged. It is video from an actual reception. Just click on the controller play button (just below the screen) to see the clip.

More and more DJs around the country link to the ADJA informational page, and this clip, The Truth About iPod Weddings. Perhaps you should, too.

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: Bella Pictures, DIY weddings, dump the dj, iPod wedding, Jenny Lefcourt, mobile disc jockey entertainment, wedding receptions