Email

A couple of weeks ago, I posted: How to benefit from fewer: Email subscriptions, connections, friends, and followers. That post is a summary of clerical cleanup meant to lighten your load.

I blocked some free time, yesterday, to just address email subscriptions. Over time, I had accumulated an incredible number travel news (airlines, Priceline, etc.,), technology updates, software updates, events updates, updates, updates, updates…

When I took a critical view of the subscriptions, one-by-one, I was appalled at how many were coming in that I was setting aside for future view… and never actually read.

Here is what I found when digging into my email.

You and I are in an era of unlimited information and communication choices. If one went on sabbatical, just to read, in any form, you could never keep up with the geometrically expanding supply of knowledge.

Please report back if you put a dent in your inbound email clutter.

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, email clutter, email inbox, Facebook, LinkedIn, reading, Twitter, Wedding Marketing Authority, wedding marketing blog

From dictionary.com: u-nique: having no like or equal; unparalleled; incomparable: Bach was unique in his handling of counterpoint.

Snowflakes and fingerprints are unique. Hate to drop this on you, but most weddings are not unique.

If one has worked at enough reception, you know there may a unique element or two at any wedding. However, it’s rare that one is blown away by original thoughts, at every turn.

What is annoying is the lack of creativity in copywriting for advertising to the bride. When a slew of other advertisers define their product or service as you unique, the word loses meaning and impact on the prospect.

Your wedding marketing message will have far greater impact if you can write engaging copy that intrigues the bride.

Now, if your business name, headline, sub-headline or slogan don’t contain the word unique, then please enjoy the holiday. If, on the other hand, you are using the word, unique, that is a felony copywriting offense. The Wedding Police hereby gives you a warning, and asks that you come back in 30 days with new creative.

Don’t agree. Most your comment and make your case.

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: advertising, Andy Ebon, cliche, fingerprints, snowflakes, unique, unique wedding, wedding marketing, Wedding Marketing Authority, wedding reception

Time flies. Yes it does. As the Independence ads started inundating me with red, white, & blue, I knew the firecracker stands couldn’t be far behind.

What hit me next is tomorrow is July 1st,  marking the beginning of 2009: Part 2. To our Canadian friends, July 1st is Canada Day (a national holiday) and start of the NHL draft. But I digress…

As a wedding marketer, the calendar change to July should be a prompter for making an assessment of your first-half-2009 accomplishments and your prospects for the balance of the year.

Don’t let the calendar run your business. Take a day or two (not necessarily on the holiday) to step back make mid-year corrections and adjustments.

If you are proactive, the second half of 2009 should be even more productive and prosperous for you.

Andy Ebon
The Wedding Marketing  Authority

written by Andy Ebon \\ tags: Andy Ebon, Facebook, independence day, July 4th, LinkedIn, mid-year adjustments, Twitter, wedding marketer, Wedding Marketing Authority