A slice of DexKnows weddings

As part of my wedding marketing exploration, I browse various wedding industry and non-industry directories to observe the usability and quality of sites.

In Southern Nevada, we have been getting a ton of DexKnows.com television advertising, selling against a thinly veiled Google lookalike site.

Today, in browsing for wedding businesses in Las Vegas, I noticed something was missing. When I drilled down from the abbreviated, basic listings to the Advanced Search, there was no category for music. There were many service categories, but nothing for music; preferably, there should be separate listings for disc jockeys and live entertainment.

If you went back to the overall DexKnows.com search tool, you could find what you wanted. However, in wedding category listings for bands and disc jockeys were MIA.

The Morale: When you are paying for a listing, on a website, in a directory, wherever, CHECK IT. It’s an imperfect world. Take no one else’s word. Check it for your self.

Just to see if it might be a nationwide problem, I did the same search in

San Francisco, CA. Same result. No bands, DJ’s or Entertainment category for Wedding Services.

If you are a DexKnows.com advertiser in another part of the country, I’d check for yourself, locally. If the category doesn’t exist, give them hell. Let them know I sent you.

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, DexKnows.com, disc jockeys, Las Vegas, live entertainment, San Francisco, Wedding Marketing Authority, wedding music

 

Ron Davis

It’s difficult enough to play trumpet. But to play trombone and sax, along with great recorded music is extremely rare.

 

At today’s AFWPI luncheon, Ron Davis showed us how it’s done.

Andy Ebon

The Wedding Marketing Authority

written by Andy Ebon \\ tags: AFWPI, Andy Ebon, dj, Sacramento, saxophone, trombone, trumpet, Wedding Marketing Authority

A Special Comment from Andy Ebon, The Wedding Marketing Authority

Judging by the page and video views, as well as comments, my most recent post, The Worst Kind Of Wedding Marketing Disinformation and Propaganda – Part 1 has struck a raw nerve in the wedding industry.

The video, shown, was telecast almost one year ago. I held back from bringing a focus to it for several months. The full-fledged retraction from Bella Pictures never developed, as promised to the American Disc jockey Association. This, despite the extremely hard work and follow up of ADJA’s President, Dr. Drax.

What’s worse is that the original interview still resides on the Fox 5 Chicago website. So, the disinformation still is there for the taking by unsuspecting engaged couples.

Weddings and receptions are rarely complete without important contributions from small and micro-businesses. All too often, their important participation is overlooked by larger businesses and minimized the bride herself.

Primarily, I believe this situation exists due to the ‘near impossible’ job for the bride of processing and assimilating an incredible volume of information, and the making hundreds of correct choices.

It’s bad enough that in any industry, one finds inexperienced, unethical and incompetent vendors. However, when alleged professionals intentionally or unintentionally mislead the bride and groom, it sends me over the edge.

Whether the bad information stems from ignorance, or a planned, self-serving agenda, the result is the same. The chance of major failure on the wedding day increases dramatically.

ENOUGH!!  I’ve had it with businesses that help create scenarios for failure.

Every bride and groom should have realistic expectations and high quality information to develop a winning formula.

I’m ready or a fight. If you have information on unethical or simply incredibly stupid business conduct, please be in touch. You have a voice, your trade associations have a voice. And i will leverage your voice, too.

Rant over! Thanks for listening. Don’t forget to spread the word.

Andy Ebon
The Wedding Marketing Authority.

written by Andy Ebon \\ tags: Andy Ebon, Bella Pictures, brides, disinformation, ethics, grooms, incompetence, propaganda, wedding marketing, Wedding Marketing Authority, wedding professionals