Just view yet another Fox TV news piece (from this week) about saving money on weddings, accompanied by an article, on the MyFoxChicago website. It featured a friend of mine, Adam Weitz (ASharp Production) singing in a hybrid ‘band.’ Vocalist – DJ – Drummer. Interesting enough.

You can judge the other information, yourself.

My question is this: Why doesn’t any reporter ever talk about the connection between quality decisions, money spent, and achieving the desired result?

To me, a budget is established by finding out what products and services cost, in the real world, to achieve a desired result. It is not an announcement that states, “I have this much money (for everything or for one thing), period!”

Doing something on-the-cheap  achieves one absolute goal: Saving money. Unless a quality result occurs, there is insufficient value to get excited.

This is a distinction WITH a difference.

Andy Ebon

The Wedding Marketing Blog

written by Andy Ebon \\ tags: Adam Weisz, Andy Ebon, ASharp Productions, budget, Chicago, Fox TV, money saving, value, wedding, Wedding Marketing Authority

It is already a problem that the wedding industry overly focuses on the bride. Cliches, such as Your Special Day and words such as Perfect, permeate advertisements and magazine covers. 

Today, there is more information available to the bride than ever. Websites, blogs, and television shows. Many of the TV shows inspire and inform, offering a plethora of creative ideas and interesting perspectives. But what about Bridezillas on We TV?

Recognizing that any wedding show is entertainment, my question is still the same. Does the showcasing of brides-behaving-badly do anything but foster bad behavior? Understanding that much of ‘reality shows’ is not reality, but staged, does the wedding industry need brides-to-be watching a show that gives narcissistic, mean-spirited brides centerstage?

Your thoughts…

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, bad behavior, bridezilla, publications, tv, Websites, Wedding Marketing Authority, weddings, wetv, your special day

I met Kim Horn, MBC last September at the Wedding MBA Conference. Among her many talents, Kim has great on-camera presence and knows her material.

That’s probably why TV Channel ABC 15, Phoenix, invites her, for a regular feature, to talk about weddings and her bridal show, Bridal Fashion Debut. The current show is scheduled for June 7th. 

The host does a great job of asking the questions, and Kim does an even better job of both answering, and giving commentary to a short fashion show within the segment. Kim’s easy of delivery makes for a great guest and wonderful spokesperson for Bridal Fashion Debut.

As an exhibitor that has invested in the show, one can’t begin to quantify the value of such effective public relations.

Kim Horn rocks. Outstanding!!

Andy Ebon
The Wedding Marketing Authority

PS: Kudos also go to my friend, Ginia Lucas, YnotPartyRentals for providing flowers for the segment

written by Andy Ebon \\ tags: Andy Ebon, arizonabridalshow.com, az, communications, ginia lucas, kim horn, media relationships, Public Relations, Wedding Marketing Authority, WeddingMBA, yknot party rentals