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baseball hotdogs apple pie July 4th weekend: Halftime in the wedding marketing yearTime flies. Yes it does. As the Independence ads started inundating me with red, white, & blue, I knew the firecracker stands couldn’t be far behind.

What hit me next is tomorrow is July 1st,  marking the beginning of 2009: Part 2. To our Canadian friends, July 1st is Canada Day (a national holiday) and start of the NHL draft. But I digress…

As a wedding marketer, the calendar change to July should be a prompter for making an assessment of your first-half-2009 accomplishments and your prospects for the balance of the year.

Are your booking/sales on target? Higher? Lower? Why? Have you made planned changes in your print ads or bridal show participation? Have you launched a blog? If so, are you making consistent posts? How about other social media: Twitter, LinkedIn, Facebook? Have you eased in, developed a plan, and followed through? … fill in the blanks, for yourself, here.

Don’t let the calendar run your business. Take a day or two (not necessarily on the holiday) to step back make mid-year corrections and adjustments.

If you are proactive, the second half of 2009 should be even more productive and prosperous for you.

Andy Ebon
The Wedding Marketing  Authority

written by Andy Ebon \\ tags: Andy Ebon, Facebook, independence day, July 4th, LinkedIn, mid-year adjustments, Twitter, wedding marketer, Wedding Marketing Authority

Sydney Opera House

Sydney Opera House

There are wedding events and bridal shows held in hotels, exhibition centers, single-use venues, arenas and a plethora of other buildings. But it is rare to be able to plan a wedding in an architectural masterpiece such as the Sydney Opera House, Sydney, Australia.

The event website describes the day as: “… an exclusive seminar showcasing the latest trends, tips and tricks from Australia’s leading wedding partners. Meet leading bridal industry experts with inspiration and ideas to help plan your ultimate wedding day.?”

If you’re a wedding vendor serving Australian brides, it would be wise to investigate the exhibition opportunities before it’s too late.

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, Australia, bridal show, Sydney, Sydney Opera House, ultimate wedding planning party, wedding event, Wedding Marketing Authority

UK national wedding show 2009 The National Wedding Shows (UK) Hosting Two October EventsThe United Kingdom wedding market is bursting with opportunities. It’s highly competitive, and potentially highly lucrative.

With the average cost of a wedding now put at an enormous £19,596** (nearly half the average annual salary), the rewards can be high for suppliers who get their marketing right.

One of the foremost exhibiting opportunities is at the UK’s most vibrant series of wedding events:  The National Wedding Shows.

The London show will take be 2-4, October 2009 at London Earls Court The Birmingham show will be 9-11, October 2009 at Birmngham NEC

Exhibitors should check the show website for details and remaining exhibiting opportunities.

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, Birmingham, bridal market, exhibitors, London, national wedding show, UK, United Kingdom, wedding marketing, wedding marketing blog

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