When it comes to rants, Dennis Miller has nothing on me.

In advertising, I find cliches incredibly annoying. I also find them unimaginative and ineffective. Possibly because the proliferation of cliches, such as perfect, thoroughly water down any impact. It is lazy, uninspired copywriting, period.

In what is a visually interesting ad for company parties, its cliche approach to copy falls short. It is an image that was embedded in an email. Might have been used in print, too, but I can’t be sure.

Andy Ebon

The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, Cliches, copy, Dennis Miller, rants, uninspired, wedding marketing blog

Wedding business often tell war stories about ‘bridezillas.’ Problem is, they are often guilty of helping create the bridezillas they complain about.

It starts with creating and reinforcing unrealistic expectations of the bride by using cliches, such as:

Take a look at your marketing materials: brochure, website, advertising…. all of it. If you’re using these terms, or words like them, knock it off. Cliches don’t differentiate your business from your competitors. And they spawn new bridezillas with unrealistic expectations.

You wouldn’t want to do that, now would you?

Have any wedding marketing cliches that bug you? Add a comment and post them.

written by Andy Ebon \\ tags: Andy Ebon, bride, brides, Cliches, it's all about you, marketing, perfect, website, wedding, Wedding Marketing Authority, weddings, your special day