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Nov 19

Perfectly annoying advertising copy

Cliches, Copywriting, Email Marketing, Print Media, Selling Techniques 1 Comment »

When it comes to rants, Dennis Miller has nothing on me.

In advertising, I find cliches incredibly annoying. I also find them unimaginative and ineffective. Possibly because the proliferation of cliches, such as perfect, thoroughly water down any impact. It is lazy, uninspired copywriting, period.

In what is a visually interesting ad for company parties, its cliche approach to copy falls short. It is an image that was embedded in an email. Might have been used in print, too, but I can’t be sure.