I’m certain when San Diego mobile DJ, Mike Hogan (Entertainment at Large) told industry peers he was expanding his business activities, they were expecting traditional activities: lighting, props, games, video, photography, that sort of thing.

When he told them he was going to become an on-premise maker of donuts for weddings and special events, surely they must have thought he had completely lost his mind.

Crazy? Maybe crazy like a fox. There is no greater sensory experience than smell. I can vividly remember my first school field trip to a local New York City bakery as thought it were yesterday. The vats of dough being kneaded were the visual wonder. The overwhelming waft of bread baking just begged for a ton of butter to be spread on top.

Visiting the chocolate factory in Hershey, PA, with my parents is another timeless event. Seeing the tubs of chocolate being stirred with shiny, lacquered oars coaxed me with thoughts of diving in.

Experiencing that sensation of smell can tie your memory to a time and place, just as permanently as the recollection of hearing a favorite song for the first time.

So Mike Hogan’s Party Donuts is bringing the equipment and bakers directly to his clients’ event to create those sensory memories of the moment. Friendly bakers and fresh, hot gourmet mini-donuts made on-site. Guests can add toppings to suit their own personal taste.

OK, just try to tell me you don’t have the smell and taste of donuts triggered from your memory. Maybe it’s time to give Party Donuts a once-over.

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, diversification, donuts, doughuts, mike hogan, party donuts, San Diego, wedding marketing blog