Not Michael James Slattery

In the last month, industry ethical and business industry issues have been front and center on The Wedding Marketing Blog. There have have been a number of posts related to Bella Pictures, its overall business model, changing personnel at the top level of the company, questionable public relations, bad bridal advice, and philisophical differences in their leadership ranks.

Today, former Bella Pictures photographer, Michael James Slattery, launched a blog lambasting the company. Slattery did not just arrive on the scene. He has shot over 500 wedding events for Bella Pictures; first as a contracted freelancer, then as an employee.

The change in his relationship with Bella Pictures begin in April 2008 when George White, co-founder, VP Photography was replaced by Tahra Makinson-Sanders. Suffice it to say, the relationship between Makinson-Sanders and Slattery became frosty, over time, resulting in his termination about a week ago.

Comment: The curious issue for me is how a veteran of 500 wedding events could suddenly become so easily discarded. You’ll find his emails to be both angry and aggressive. His tone reached this level in emails, essentially because he could found no satisfaction in phone calls. It is his belief that he was not getting straight answers or explanations, and. well….. he went off.

Draw your own conclusions by reading Slattery’s blog which posts his overview and an extensive exchange of emails.

Why I’m still interested in this issue:

Please read Slattery’s blog post, and post your comments here.

Andy Ebon
The Wedding Marketing Blog

written by Andy Ebon \\ tags: Andy Ebon, Bella Pictures, bridal advice, Jenny Lefcourt, Michael James Slattery, propaganda, Public Relations, Tahra Makinson-Sanders, Wedding Marketing Authority

In segment two of Best Practices: SAY NO, this item addresses frequent tunnel vision of wedding venues. Tunnel Vision Syndrome (TVS) is a function of filtered awareness: Seeing only what venue staff are directly responsible for, and nothing else.

The overarching premise is this: A wedding reception ballroom should be functional and easy on the eye. Unfortunately, some vendors have a tendency to litter the room with their gear, road cases for their gear, or other assorted stuff (that’s a technical term).

This issue is not just about aesthetics, it’s also a potential safety a liability problem. For example, when photographer or videographer gear or cases are just strewn against a wall, it creates a tripping opportunity for event guests.

Here are some of the common offenders and violations:

Bands and musicians: Members often arrive individually, depending on the degree of difficulty for set up for their instrument (i.e. drummer vs. trumpet). Depending on security at the property (think LARGE hotel), it’s a long schlep to and from their vehicle. In these cases, it’s helpful for the venue to provide a small room, closet or other area, away from the reception room to store road cases. Cables should be secured, neatly, with Stage Tape (not Duct Tape). No glassware should be on the stage. Preferably only bottled water, and not on the stage, itself. Mobile DJs: DJs tend to come more self-contained than bands; however, the same guidelines apply about storing cases, hand-trucks, etc.,. (also see DJs make an impression by cleaning up their act) Bands and DJs: Speaker Tripods should be recessed, slightly away from the dance floor. Venues should allow for this, so that there is NOT encroachment, creating a tripping hazard on the dance floor.

Hide necessary gear, nearby

Videographers and Photographers: Many of these fine folks are famous for walking up to the DJ or Band Leader and asking: “Hey, is alright if drop my gear, here (on the stage or adjacent to the entertainer)?” This is code for: I need some place to put my stuff, and if I drop it by you, I know it will be safe. The entertainer, will usually grumble, perhaps give a dirty look, and usually relent. Here’s the thing. A videographer or photographer need access to their gear throughout the event. Changing a battery, swapping out a non-functioning item with a backup, or any other quick need is key. Therefore, storing gear in a separate room isn’t going to get it done. A simple solution can be to set up a nice 3-panel screen in a corner, defining and shielding a specific space. The thought that a photographer or videographer have their own screen is not a bad idea, either.

Banquet staff: There are occasions where the entertainers and photo/video crews have handled their business, set up neatly, and put away their extraneous gear. Then, a random banquet staff member opens up a bussing tray right next to the stage or DJ console. Really, this item isn’t invisible, either. It should be positioned in a less prominent area. Another bad habit for waiters is to interrupt a ceremonial moment by walking in front of the photographer or videographer. This is simple room awareness. One can avoid this by taking a longer route to one’s destination or simply pausing for a few moments (depending on the situation).

Vendors and Venues are inextricably linked at events. It doesn’t matter whether a vendor was referred by the venue, guests typically look at vendor performance as an extension of the venue. They will rarely remember the vendor’s name (unless they have particular need for that service, in the near future). But you will hear someone say, “I attended a wedding at the XYZ Hotel last weekend and the stage looked like a mess. That will look bad in the photos. Can’t believe the hotel allowed that to happen.”

The hotel gets bad-rapped because they have the biggest name recognition. It’s a shame.

This discussion points out the importance of team effort and discussion. Life is smoother when vendors and venues act in concert, on everything. It starts with simple things. Like putting away your toys.

Presentation of everyone and everything is part of marketing. And if everyone isn’t on board, all wedding professionals at that event get tainted. It’s pretty simple stuff. Don’t get lazy. And don’t let your counterparts get lazy, either.

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, band leaders, business identity, clutter, duct tape, gear, live bands, mobile DJs, photographers, Public Relations, road cases, Say NO, stage tape, videographers, wedding marketing, Wedding Marketing Authority, wedding venues

Yesterday, I posted an item titled: The Art of the Virtual Referral. It chronicled a relationship, starting online with Wedding Painter, Sam Day, and how I was able to successfully connect with with a Las Vegas Wedding Consultant, Juliet Douglas (Green Orchid Events).

Today, in an unrelated act, I Googled ‘Las Vegas Wedding Consultant’ to see who was tracking in the Top 30 of organic (not-paid-for) results. To my amazement, my blog post from yesterday, which referenced and linked Juliet came up #2.

First, I should point out the importance of Top 30. The latest search engine research documents that 10 out of 11 people who search, will click through within the Top 30 results. If you show up 31 or lower, your chance of a click through drops to 1 in 11. Mighty small odds.

Obviously, the Top 10 is better than 11-20, and 21-30. So, to show up in the Top 5 is quite good. The big shock for me was that Google was pulling a result from a post I made less than 24 hours ago.

When someone else blogs about you, that is big time public relations impact. Far better than blowing your own horn. The fact that it drives search engine results, immediately, is quite remarkable.

What are you doing to cause people to write great things about you?

Andy Ebon
The Wedding Marketing Authority

written by Andy Ebon \\ tags: Andy Ebon, Green Orchid Events, Juliet Douglas, Las Vegas, Public Relations, Sam Day, search engine results, SEO, Wedding Marketing Authority, wedding painter