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Londoners faceoff online in support of their candidates for the Mayoral Election
If the popularity of Facebook fansites was an indicator of how Londoners will vote on May 1st then Boris would be a clear winner with 7466 supporters whilst Ken and Brian trail behind with 2152 and 2130 respectively. Thankfully it seems that Londoners will vote with their feet rather than faces but latest results from a social media study reveal that online PR strategies could count for something in the electoral race.
Nielsen Online revealed today that London Mayoral candidates Ken and Boris are top of the blogs, dominating 80% of the social media conversation. Liberal Democratic candidate Brian Paddick is third with 9% of comments, followed by the Green Party’s Sian Berry with just under 4% and the BNP’s Richard Barnbrook with 2%.
According to Alex Burmaster, Internet Analyst from Nielsen Online, Londoners penchant for social networking continues to thrive and users are taking their opinions mainly to non-political forums, blogs & message boards including those of national newspapers and sites like Twitter and Facebook.
“Ken and Boris are the two leading candidates, neck and neck in the polls and the levels of conversation in the social media space utterly reflect this. If conversation levels were a guide, Ken would narrowly pip Boris to win. However, it’s when we look at the sentiment of these conversations that a far more interesting and revealing picture emerges.â€
Controversy, positivity, negativity: sentiment towards the five leading candidates in social media
• Controversy: Boris is the ‘marmite’ candidate – being the most likely of the top five to generate some form of opinion either way. Only 30% of posts relating to him were of ‘no opinion’
The Green Party’s Sian Berry generates the least controversy / most apathy – having the highest percentage (54%) of ‘no opinion’ posts
• Positivity: Whilst Boris is most likely to generate positive sentiment, 29% of posts being ‘positive’ – Sian Berry had the highest overall ‘net’ positive score of 15% (positive sentiment % minus negative sentiment %). Brian Paddick is the only other candidate to come out with a ‘net’ positive score (11%)
• Negativity: Richard Barnbrook is most likely to generate negative sentiment, 38% of posts being ‘negative’. He also had the lowest overall ‘net’ positive score of -19%
Indeed Nielsen’s results seem to suggest that, shock horror, actually participating in blogs, forums and social media is effective in helping other people to form opinions on issues that affect them. The most active candidates online garnered a net positive score in total comments posted on social media sites. Brian Paddick employed a web ace, signed up to twitter, where he hosted a policy debate and also broadcasted himself via uStream.tv.
“Of the three leading candidates in the polls it’s not surprising that Brian Paddick is the only one to have an overall positive sentiment score in social media. His campaign, involving a US web strategist firm, has focused the most heavily on social media including a pioneering British political use of sites like Twitter, Facebook and UStream.TV – and it certainly seems to have paid dividends.
However, judging from the sheer levels of social media conversation on the election, it may not be enough to grab victory over Boris or Ken. If social media were a crystal ball it might tell us Boris is likely to get more votes than Ken. However, positive comments on Boris more often centre on personality rather than policies and only time will tell if this is a strong enough factor for voters when faced with putting the cross in his box to change the status quo.â€
So, positivity is not the cure for apathy and clearly Londoners like myself, vis-a-vis this post, whether online or on the underground, don’t know what we really really want but we sure do love a good rant!
Microsoft Earnings Key Takeaways: Where’s the Search?
The biggest acquisition news yesterday wasn’t Microsoft-Yahoo but Arby’s-Wendy’s. In both cases, search marketers are asking, “Where’s the beef?”
Better yet, analysts on the Microsoft conference call should have asked, “Where’s the search?”
Microsoft search queries and page views are up year-over-year. By how much? No Wall St. analysts asked the question.
Microsoft reported $4.4 billion in net income for the quarter.
Microsoft’s online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with Google’s DoubleClick division.
Online advertising for Microsoft grew 39 percent. If aQuantive ad revenue ($47 million) is excluded, Microsoft was up 29 percent. Microsoft’s online audience is still growing. Live IDs increased to 18 percent to 448 million.
Microsoft remains focused on the online advertising market (doubling by 2010 to $80 billion).
Yahoo would accelerate growth but the core strategy won’t change: drive innovation and search, increase value to advertisers and publishers through innovation and scale and grow user engagement across MSN and Windows Live properties.
The weak U.S. dollar may be Microsoft’s best friend. While about half of Google’s revenue comes from the U.S., two-thirds of Microsoft’s revenue is derived from users abroad. In addition, about 15 percent of revenue is in high-growth emerging markets.
Microsoft’s strategy of reinvesting existing business, pursuing organic and acquisition growth opportunities makes the company a formidable competitor with or without Yahoo – except in search.
Yahoo Stepping Lightly Against Google, Microsoft
As one of the biggest brands on the Internet, Yahoo’s competitors envy the traffic Yahoo receives. On Wall Street, analysts only see gridlock. read more More: continued here yahoo stepping lightly against google microsoft
Twitter Updates for 2008-01-26
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Analyst: Hot Cakes, iPhones Don’t Sell Well When Cold
At any given point in time, it’s reasonable to expect that some new iPhones will be on stores’ shelves. Others may be getting driven to buyers’ houses, and still more may be just sitting there after the final transaction takes places. But 1.4 million seems too high a number to signal good things for Apple. [...]
Ghoulish Gawker Post: Heath Ledger Tom Cruise Translation
My colleague, ClickZ Executive Editor, AnnaMaria Virzi, tipped me off to a Gawker.com post online that’s only received a little more than a thousand views and very few comments this morning. Gawker.com is the Nick Denton Web site where bloggers are paid “per post” to blog about pop culture and media gossip. The ghoulish post [...]
SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform
Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its performance management technologies. Covario’s platform enables global brands to manage not only search advertising but other interactive media, including display advertising. For the search industry, it’s a wakeup call that “SEM” as a specialized service faces increasing [...]
Update: 1,500 to 2,500 Yahoo Layoffs Confirmed in Writing?
Yahoo may have taken a Sanford C. Bernstein analyst recommendation to heart — or heartless — depending on whether you’re an activist investor or Yahoo employee. This weekend, Former Wall St. Analyst Henry Blodget reports Yahoo has a hit list of 1,500 to 2,500 employees targeted for layoffs by division heads, at the behest of [...]
Experienced InHouse SEM Getting the Big Bucks
SEMPO published an interesting report about average salaries for inhouse search marketers, with experienced SEMs getting mid-to-high $100,000 salaries, SEW reports. The SEMPO report said that mid-to-high $100K to the $200K salaries usually go to those with 5-7 years’ experience. The survey the report came from was a “cross-section of global entry-level, mid- and upper-level [...]
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