Search Headlines & Links: January 14, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Search Engine Optimization 2008: Silence of the Lambs?Mike Grehan says that SEO is stuck in a time warp and not [...]
Facebook: Not Where To Search For All Lost Buddies
During last night’s 60 Minutes segment on Facebook, CEO Mark Zuckerberg set up Lesley Stahl’s profile — and an old colleague reached out quickly to her delight. Thus one of the major benefits cited was finding all your lost buddies or colleagues. Yet I don’t believe that people-search is the key strength of Facebook, until [...]
Network Neutrality
Back at SES Chicago, one of the keynote speakers, David Isenberg focused his presentation on the issue of Network Neutrality. One of the more interesting aspects of his presentation was how little those of us in the industry think about this issue. Yet, if the telcos succeed in violating network neutrality, it will blow up [...]
A Holiday Treat from Google & Yahoo
Both Google and Yahoo! have decided to provide website owners with a "holiday season treat" by updating their respective search results (SERPs) – simultaneously! Both the major search engines have been executing some algorithm changes causing the usual ranking turmoil for webmasters and site owners over the last week. While Google has made no formal [...]
Thoughts on Don Schultz’s Keynote at SES
On Monday afternoon at SES Chicago, Don Schultz of Northwestern University was the featured keynote speaker. His presentation focused on providing some perspective on the maturity of the search industry. For a bunch of great quotes from the presentation, check out the write up by Kevin Heisler. The overriding theme of the presentation can be [...]
Health Pros Upset At YouTube ‘Misinformation’
If you’re getting your health information solely from YouTube, then it may be time to let some of the harsher Darwinian aspects of life take their course. Nonetheless, Canadian health researchers are aghast at the "misinformation" spreading via the user-generated video site. According to the Journal of the American Medical Association, over half of 153 [...]
Success 2.0: Twitter Banned In UAE
Twitter apparently makes it too easy to find out your country sucks. Following the fates of Facebook, Orkut, MySpace, BoingBoing and presumably others, Twitter is no longer accessible in the United Arab Emirates. A lot of moral corruption can be accomplished in 140 characters or less, it would seem. Or maybe it’s just too easy [...]
SES – Metrics Challenges & Measuring Success
Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing, FXCM Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director – Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, [...]
Strategic Link Building
A reader sent an email with a great question about the Widget Case Study that I published in my By The Numbers column. The question was as follows: “If the widgets are built in javascript (presumably), how does it help with SEO? Was it via NOSCRIPT tags?” Actually, the answer is no. The nature of [...]
Matt Cutts Videos on Search Snippets
Matt Cutts did a video about search snippets during his recent visit to the Google Kirkland office. In it Matt takes a detailed look at how Google constructs a search snippet. Matt uses the example of a search on “Starbucks”, which results in the following search result: Here is a summary of the observations by [...]
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