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hakia Updates Search Box
hakia has updated their Search Box, which is a site search feature you can place on your website. The biggest change is the ability to search multiple domains. Here’s a mockup, via the hakia blog:
Another update is the highlighting of the semantic relevant words in the results:
Search box is available for free, up to 30,000 searches per day.
Related Reading:
hakia Launches Personalized Search Feature
Meet the New hakia
hakia Calls for Librarians to Contribute Credible Web Sources
Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns
If you conduct search advertising through Yahoo, you just got a brand spanking new addition to your search marketing team: Yahoo.
Through an update to their terms and conditions, Yahoo gives itself permission to hijack your search marketing campaigns. Check out the new language:
Sponsored Search
3. OPTIMIZATION. In the U.S. only, for those advertisers not bound by an
Insertion Order, we may help you optimize your account(s).
Accordingly, you expressly agree that we may also: (i) create ads,
(ii) add and/or remove keywords, and/or (iii) optimize your
account(s). We will notify you via email of such changes made to your
account(s), and can also include a spreadsheet of such changes upon
your written request. If you would like any of such changes reversed,
please reply to such email within 14 days of the change(s), and we
will make commercially reasonable efforts to reverse the change(s) you
specifically identify. Notwithstanding the foregoing, you remain
responsible for all changes made to your account(s), including all
click charges incurred prior to any reversions being made. It is your
responsibility to monitor your account(s) and to ensure that your
account settings are consistent with your business objectives.
Actually, Yahoo began invading its customers’ personal space about a month ago. Al Scillitani was alarmed when he got an email from Yahoo saying they had made changes to his account - after the fact.
Now, it’s just official.
This is kind of like a fast food restaurant going into your burger after you’ve take a bite and removing or adding pickles, ketchup and cheese. Or your cable company going into your DVR and choosing which programs to record.
Have you received the new Terms and Conditions? Has Yahoo made changes to your account? Let us know in the comments!
Related Reading:
Yahoo Snags Search Ad Marketshare Gain at Google’s Expense
Yahoo’s Conversion Tips: Optimize, Navigate and Track
Yahoo Releases Three Updates to Traffic Quality Center
SEW Experts: There’s No Shortcut to Good SEO…Or Is There?
If search engines want all SEOs to operate in an ethical manner, they should show us that they’re penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. In today’s organic search engine optimization column, “There’s No Shortcut to Good SEO…Or Is There?,” Mark Jackson explains that anything less makes it hard to justify following the rules.
SEW Experts: E-mail Marketing Tips for Small Business
Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. In today’s small business search engine marketing column, “E-mail Marketing Tips for Small Business,” Carrie Hill shows how search plays a role when you use PPC or organic search to grow your subscriber list.
Google, Microsoft Higher Ups Dish Out the Dough for Obama Inauguration
Execs from Google and Microsoft are ponying up big time for President-elect Barack Obama’s big day. On January 20, the former junior Senator from Illinois will become the 44th President of the United States.
Who from search is giving big for the shindig?
From Google:
Eric Schmidt (CEO) $25,000.00 Larry Page (Co-founder) $25,000.00 Marissa Mayer (Vice President, Search Products & User Experience) $25,000.00 Richard Costolo (former Feedburner CEO) $25,000.00 Chad Hurley (YouTube co-founder) $25,000.00 David Drummond (Senior Vice President, Corporate Development and Chief Legal Officer) $25,000.00
From Microsoft:
Steven Ballmer (CEO) $50,000.00 Bradford Smith (Senior Vice President, General Counsel, Corporate Secretary, Legal & Corporate Affairs) $25,000.00 Craig Mundie (Chief Research and Strategy Officer) $25,000.00 Steven VanRoekel (Senior Director, Windows Server Solutions Group, Microsoft) $50,000.00
So far from Yahoo, one lone donation, from an attorney:
Laura Covington $10,000.00
For a full list of donors, click here.
via SFGate
Related Reading:
Vote Obama/Google in ‘08?
Google CEO Schmidt Will Not Be Obama’s CTO
Obama’s Link Strategy Fuels Election Victory
Obama is Winning the Internet War
SEW Experts: Search Shifts and Predictions for 2009
Time to ring in the New Year with a few search marketing predictions for 2009. In today’s SEM agency issues column, “Search Shifts and Predictions for 2009,” William Flaiz predicts what another year will hold for Google, the Web and SEO.
Publishing House Changes And What You Must Do Now
Just in case you missed it, one of the major New York City publishing houses last week announced a massive reorganization. Random House totally dismantled its Doubleday and Bantam divisions and reassi…
More: continued here
publishing house changes and what you must do now
Has eBay Hit The Wall Or Is The Economy The Reason
Motley Fool has reported that holiday spending at eBay this year is lower than last year, despite the fact that one would expect them to be a good source of lower priced gifts in these hard economic times.
Meanwhile Amazon has reported higher sales numbers over last year.
Are people forgoing secondhand for discounted new items? Or is there another reason eBay is being bypassed?
To truly see what is happening I would like to be able to track the number of sales being done through Craigslist. Given you have to generally pay for shipping when buying through eBay, is it possible people are going through Craigslist to save the shipping and increase the buying power of their total dollar spend?
If we had these numbers maybe they would give eBay a way to continue their growth potential.
Online spending did have a spurt for the last weekend before Christmas as we reported the other day.
Could eBay have another growth spurt if they made localization easier to organize? Right now they have hit a wall, but it could be one they can move by making the interface a little more intuitive for new users and add better access to local auctions.
If you guys over at eBay use these ideas don’t forget to drop a few bucks in my Paypal account.
On the Go or at Home: Keep Tabs on Santa’s Whereabouts
If your kids are like mine, it’s been a bit difficult for them to sit still, focus on anything and have good behavior because of their extreme excitement about opening presents tomorrow. Need help keeping them occupied? Let them track Santa via the interwebs.
Google is the official partner of NORAD Santa, which reveals Mr. Claus’s real time location on the all important Christmas Eve. If you have to go out for last minute shopping, you can even track Santa via Google Maps for Mobile.
Of course, because of time differences, Jolly Ol’ St. Nick is already on his way. In fact, as of this post, he was getting stuck in chimneys in Southeast Asia! (Don’t worry, he’ll wrangle himself loose and make it to all the homes just in time.
Who knew Santa could be so geographically educational? Enjoy your holidays and don’t forget to leave out the cookies and milk! (And carrots for the reindeer).
Related Reading:
Who Stole Santa’s Pants?
Link Building Case Study: Santa Claus
With New Dell Campaign, Santa’s List Meets Web 2.0
Santa’s Naughty or Nice Deliverability Lists
Online Spending Soared Last Weekend Before Christmas by 98%
You didn’t read that wrong. Online spending increased by 98% last weekend, compared to last year’s last weekend before Christmas.
A winter weather event in the Northeast likely caused the surge, which may have come at the expense of brick and mortar stores. But let’s take the good news where we can get it.
Even better news if you look at a historical context is that 2007 was an unusually high spending year compared to the years around it. It kind of bucked the trend. If the growth had been more steady, a lot of the nervousness about the online economy may not exist.
Here are the stats:
Related Reading:
Holiday E-Commerce Sales Flat Overall According to Latest comScore Data
Holiday E-Commerce Update: Spending Flat Last Week
Holiday E-Commerce Spending Up 7% Year-Over-Year Last Week
Cyber Monday Spending Up 15% to $846 Million
Online Black Friday Sales Up 1% Over Last Year
Preparing for the Worst: Bad Online Economic Data Just in Time for Black Friday
