Microsoft Acquires UK Mapping Provider
Microsoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap, a UK-based online and mobile mapping company. Multimap will operate as a wholly owned subsidiary of Microsoft, within the Online Services Group alongside Virtual Earth and Live Search. Multimap offers a consumer-facing mapping site that also provides local services via partners, including [...]
Mobile Music Revenue To Reach $11 Billion
Spending on mobile music is on track to hit $11 billion and account for 30 percent of worldwide-recorded music revenue by 2011, projects Understanding & Solutions. Mobile music currently accounts for 13 percent of global recorded music revenue. "Alongside online, mobile music is essential to the future of the music industry," says Understanding & Solutions [...]
Women Make More Online Impulse Buys
Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce. Free returns are less likely to persuade men, ages 45-54, than women in the same age group to make an [...]
Sites Tied To Al Qaeda On The Rise
There are around 5,600 Web sites around the globe dedicated to spreading al Qaeda’s message with 900 more popping up each year according to a Saudi researcher. "Research shows there are more than 5,600 sites on the Internet promoting the ideology of al Qaeda," Khaled al-Faram told the Information Technology and National Security conference in [...]
Search Headlines & Links: November 29, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: YellowPages.com Explains Ingenio AcquisitionYellowpage.com CEO Charles Stubbs made a surprise appearance at ILM:07/ SES Local today to talk about AT&T’s [...]
Yahoo to Distribute Contextual Ads on PDFs
Advertisers on Yahoo’s Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new deal with Adobe, Yahoo will begin testing a program that will allow publishers to monetize PDFs with with contextually targeted text ads. The program, dubbed Ads for Adobe PDF, displays contextual ads in [...]
Adobe, Yahoo Testing PDF Ad Service
A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.PDF has been an appealing format due to its ability to preserve the look and feel of a document, while providing it to others in an easily accessible way. The [...]
Beatbullying Channel Launches On YouTube
Beatbullying is a UK-based charity that, as its name might lead you to suspect, opposes the practice of bullying. Now, in light of the events involving MySpace and Megan Meier, the launch of a Beatbullying channel on YouTube seems especially well-timed. Various “celebrities” have gotten involved with the project and posted their own videos to [...]
Yahoo Queries The Obscure
Search queries that engines like Yahoo’s rarely see can be problematic for the technology, and frustrating for the searcher who doesn’t receive a relevant response.Such frustration serves no one, not the searcher, and definitely not the search engine as it fails to place relevant advertising alongside the search results a person hopes to see. It’s [...]
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