By ArticleSnatch on May 19, 2007
Six billion dollars for aQuantive puts Microsoft into the mix with Google, Yahoo, and newly-minted online advertising power WPP to battle over third party ad serving.”When the Lo/Rez machine decides to throw money at a problem, money will be thrown. Usually in the wrong direction.”– Arleigh McCrae has some misgivings about her organization’s free-spending ways [...]
Posted in Internet | Tagged advertising power, Bear Stearns, google, Jason Lee Miller, Kara Swisher, Martin Sorrell, Microsoft, USD, William Gibson, yahoo |
By ArticleSnatch on May 18, 2007
Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform. The purchase is especially interesting as it follows Google’s $3.1 billion pickup of DoubleClick, which led Microsoft to moan about anti-trust concerns. [...]
Posted in Internet | Tagged ad network, advertising industry, aQuantive Inc, contextual advertising service, Coors, google, Internet-wide advertising platform, Internet.&rdquo, Microsoft, software giant spins, Softy, Steve Ballmer, USD |
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