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Twitter Updates for 2009-07-12
Twitter Updates for 2009-07-11: The BuyerSphere Project: Understanding B2B Buyer Patterns: One of the session th.. http://tinyurl.com/l23q6n #
New Article – Nowadays, your baby website can amass huge traffic in no time thanks to free website .. http://tinyurl.com/nwcok2 #
Caring for your baby's teeth Posted By : Adam Borren: How to care for your toddlers teeth. http://tinyurl.com/l6g35u [...]
Internet Retailer Conference and Exhibition Interviews on Webmaster Radio
Brandy Shapiro-Babin, the co-founder of Webmaster Radio, and Jorge Hermida (aka Brasco), the director of programming and production, asked me to cover the Internet Retailer Conference and Exhibition (IRCE) in Boston last month.
Now, I’m more comfortable with a video crew in tow behind me. But, once upon a time, I was a radio reporter and newscaster. So, I figured that I could figure out how to use the digital audio recorder that Brasco shipped me before the event. Wrong!
Nevertheless, with apologies for my tendency to blink at the dawn of the digital media era, the folks at WebmasterRadio.FM just posted my eight interviews from IRCE. You can check them out by clicking on Internet Retailer.
In you scroll to the bottom of the list, you’ll find Keynote Overview Part 1 and Part 2. I interviewed Nacho Hernandez, CEO and Founder of iHispanic Marketing Group, to do color commentary and analysis of the keynote presentations. This included opening remarks by Kurt Peters, Editor in Chief of Internet Retailer, plus keynotes by Patrick Byrne, CEO of Overstock.com, Gian Fulgoni, Executive Chairman and co-founder of comScore, as well as Jeff and Bobby Beaver, co-founders of Zazzle.
In Part 2, Nacho and I discuss Fulgoni’s presentation, which included data that showed unemployment-related searches spiked in March 2009 compared to the same month in 2008. He added that consumers feel it will take more than a year before the unemployment rate will begin to show signs of improvement.
Fulgoni also presented data that showed older mid-to-upper income households are showing softness in online spending, presumably reflecting an increased savings rate. However, younger households continue to spend incrementally. This means internet retailers should segment their audience and target those 18-44 years old.
Finally, Fulgoni said search engines remain the most important sites when shopping, but online coupon sites and jumped into second place ahead of comparison shopping sites.
You will also hear my interview with Hernandez about MexGrocer.com at the end in Part 2. MexGrocer.com is the largest online grocery store for authentic Mexican food. Nacho, who is a regular speaker at Search Engine Strategies conferences, talks about the family business founded by his father.
But wait, there’s more!
I interviewed Bizresearch President Laura Thieme, who discusses her new web-based search analytics platform called Bizwatch.
I asked Angela Nguyen of Microsoft to give a verbal demonstration for WebmasterRadio.fm listeners about the four things to “look for” in Bing.
Abe Mezrich, Communications Manager for Didit, discusses display search retargeting, why he recommends you do it, and how it works for considered purchases and/or impulse buys.
Stephan Spencer of NetConcepts, tells us about GravityStream 2.0, search engine optimization software for online retailers.
Matt Pace, managing director of retail and consumer products for Compete discusses the latest retail trends coming out of the IRCE 2009 conference.
And Michael Briggs, VP Search Strategy at @WebsitePublicity, discusses pay-per-click trends, and his background of PPC going back to the sale of Overture.
Now that I’ve listened to it, I did do as bad a job as I had feared. Who knows, maybe I “look good” on radio … in my blue shirt. (Now, that’s a funny story that I’ll save for another time and another place.)
Twitter Updates for 2009-07-11
The BuyerSphere Project: Understanding B2B Buyer Patterns: One of the session that I plan to attend at SES San J.. http://tinyurl.com/n3vwdb #
Twitter Updates for 2009-07-10: Twitter Updates for 2009-07-09: Google Goes After Real Estate, But Has a Long Wa.. http://tinyurl.com/mwnzzx #
New Article – Behind The Scenes Cash Sniper Posted By : Viggie: In case you [...]
Twitter Updates for 2009-07-10
Twitter Updates for 2009-07-09: Google Goes After Real Estate, But Has a Long Way to Go: I don't know what's up .. http://tinyurl.com/n628k6 #
New Article – Outsource Mechanical 3D Modeling, Design and 3D Animation Models Posted By : Mechanic.. http://tinyurl.com/mmbaww #
New Article – Omega Replica Watches -New Timepiece From Fashion-replica Posted By : Amy Xu: [...]
Google Product Search for Mobile Updated for More Languages and Devices, Adds Google Suggest
When Google Product Search for Mobile was launched, it was only for the iPhone and Android phones. Now, it’s available for all internet-enabled devices in the US, UK, Germany and South Korea.
Additionally, Google Suggest, a query suggestion feature, has been added to Product Search for Mobile, but it is limited to iPhone, Android and Palm Pre phones in the U.S.
To use Product Search for Mobile, simply browse to google.com on your mobile phone and conduct a search. Then clcik on “Shopping results” to view products.
You an also access Product Search for mobile directly by browsing to www.google.com/m/products.
Bing Powers New Quick Add Feature for Hotmail
If you’re a Hotmail user, you now have a new feature called Quick Add. The feature allows you to include a variety of goodies to your emails including restaurant reviews, movie times, images, videos, and maps. Quick Add is availalbe to users in Australia, Canada, China, India, US, and the UK.
To use the feature, begin a new email message. Then make a selection from the Quick Add, which you can find on the right pane. Search the Bing search box and then insert your result into the email.
What do you think of Quick Add? Any Hotmail users out there try it out yet? Let us know your experiences in the comments below.
Google Adds Images Next to Maps in Location-Based Universal Search Results
Google has updated the universal search results for location-based queries. Now, next to the map included at the top of the search results are images.

It doesn’t work for all location-based searches, however. A search for Kota, India shows image results but they are further down and no map is included.

A search for Nassau, Bahamas returns a map but not images:

It’s not a problem with international searches altogether because a search for Brasilia, Brazil returns the new results:

Still, if you’re invested in travel or local search, you’ll want to spend some time optimizing for image search, since they’re now a big part of Google location-based results.
The BuyerSphere Project: Understanding B2B Buyer Patterns
One of the session that I plan to attend at SES San Jose is “The ByerSphere Project: Understanding B2B Buyer Patters” on Wednesday, August 12, 2009, at 4:00 p.m.
The moderator of the session is Gord Hotchkiss, President & CEO, Enquiro. I started speaking on panels with Gord way back at SES New York 2004.
And I can’t tell you how many search engine marketers — including me — have taken his eye tracking research and presented it to their clients over the years. Although I always give Enquiro credit for the findings, if Gord were getting residuals, he’d be rich.
At SES San Jose 2009, the speakers at Gord’s session are:
— Mark McMaster, Senior Planner of B2B and Technology Markets, Google
— Ben Hanna, VP Marketing, Business.com
— Chris Golec, Founder and CEO, Demandbase
— Jon Miller, VP Marketing, Marketo
— Dr. Matthias Blume, Chief Analytics Officer, Covario
All of them have just concluded a major B2B research initiative, which was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. The so-called BuyerSphere Project showed that most marketers aren’t effectively leveraging online assets to their best potential. Are you shocked, shocked by these findings?
Among other things, the notion of a strictly followed, traditional buying funnel is simply not accurate in many instances, risk dictates buying behavior, search is incredibly important as an integrator across online and offline channels and face-to-face persuasion is still necessary in many high risk, complex purchases. The BuyerSphere Project looks at how online strategies became artificially separated from traditional best practices, how they can be more effectively integrated and the part search plays as a major influencer. That’s worth knowing, don’t you think?
Now, this panel at SES San Jose will review the research from over 100 face-to-face interviews, hundreds of eye tracking sessions and over 3,000 survey responses in total. The project represents a major step forward in understanding B2B buyer patterns and the part online marketing can play in influencing them.
So, I couldn’t wait get a “sneak preview” because, well, I’m a competitive kind of guy. And if Enquiro’s research is worth borrowing, I mean, worth understanding, then it’s worth finding out about ahead of time.
So, I was delighted when Byron Gordon of SEO-PR interviewed Gord Hotchkiss earlier this week and uploaded the video to SESConferenceExpo’s Channel on YouTube. Gord discussed Enquiro’s three phase research project that incorporated interviews with more than 100 BtoB buyers before the survey was even put together. The goal was to discover how purchasing decisions get made within a company.
Gord says it was previously thought that BtoB purchasing is based on rational decision making but this is not always the case. He says influences maybe online or offline but they all play a part in determining how purchasing decisions are made.
Gord also discusses the advance of a generational shift in behavior, described as the “digital natives” and the “digital immigrants.” Online usage differs between the two segments. Hey, you might as well watch the video interview below to hear for yourself what he has to say.
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Gord Hotchkiss, Enquiro, on the BuyerSphere Project in advance of SES San Jose 2009
And if you want even more details, the head over to the Enquiro site and click on New Research on B2B Buying: The BuyerSphere. You will find White Papers, webinars, and other information.
Why am I plugging this now when you could just attend the The BuyerSphere Project: Understanding B2B Buyer Patterns at SES San Jose 2009? Let’s just say that I — like many, many other search engine marketers — owe Gord big time for all the research we’ve borrowed from Enquiro to persuade a B2B client to rethink his or her assumptions.
Hey, a plug and a link is the least that I can do to “repay” Gord for his groundbreaking research on B2B buying and B2B marketing. And it’s a lot more affordable than paying residuals.
Twitter Updates for 2009-07-09
Google Goes After Real Estate, But Has a Long Way to Go: I don't know what's up with Google lately, but there ha.. http://tinyurl.com/mh46d3 #
Travel Search Sites Offer Competing Deals: There's been a flurry of updates in the travel search world and they .. http://tinyurl.com/n5qyvb #
North Korea Using Cyberattacks Against US, South Korea: Since last [...]
Bing’s Search Engine Share on the Rise, Has a Long Way to Go
Hitwise has released their search engine share data for the month of June 2009. This is significant because it’s the first month that Microsoft’s Bing.com has been around. Of course, it essentially took over for Live.com, so there are a few factors to look at.
Now, normally we wouldn’t look (or even get) the week-by-week data. But that is quite possibly the most significant for this particular month. As you can see, Bing saw growth every week in the month of June.

But when you average the weeks together, Microsoft search engines still saw a slight loss year-over-year. This contrasts the data from the less authoritative Statcounter, which was released July 1.

Still, it’s no doubt who’s still sending traffic by way of search referrals: Google.

Perhaps overall search referrals would be higher if only searchers could really find what they’re looking for. The keyword length is on the rise, possibly indicating that searchers really have to do a lot of work to find what they’re truly searching for.

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