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Real estate search engine Zillow.com has launched a free professional directory. This will allow real estate professionals to market their services to the millions of Zillow visitors for free. Pros can create a profile with photos, videos, and the like.

“This is a free opportunity for local professionals to market their services to Zillow’s millions of visitors - 90 percent of whom own a home, and two-thirds who are buying or selling now or in the near future. In today’s challenging market, it’s a no-brainer,” said Jorrit Van der Meulen, Zillow’s vice president of partner relations.

Related Reading:
Zillow Launches New Ad Network with Consortium of Newspapers
Real Estate Search Engine Zillow Launches Geo-targeted Ads

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

Moms are now packing more activity into their day, according to a new data released by AOL’s Platform-A. A survey of 7,000 women found that the average internet-using mom reports conducting 27 hours of activities during the day.

On average they spend:

Parenting was the #1 online activity conducted by moms. They use the internet for advice on parenting and as a resource to help their children learn.

Another popular online activity is shopping

So how do moms feel about search? They associated the words “task-oriented,” “focused,” and “interested” with search. 71% use the internet to find information.

Websites were described as “entertainment.”

Hopefully, your website is entertaining to moms and offers them coupons or sales. Because 86% report being the primary decision maker in their household.

52% will recommend a good brand to others (another reason why social media is so hot!).

And moms like to share media with their children. 95% of moms share at least one form of media with their children at least once a week. Here’s what they share.

Do moms fit into your target audience? Share your thoughts in the comments.

Related Reading:
Playing the Game With Mom
E-Mail Marketers Haven’t Forgotten Mom
Sitting Pretty: Finding Moms Online

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