Don’t Ignore Your 404 Page
We all get irritated when we click on a link and it redirects us to the 404 page. I am pretty sure that the average Internet user has encountered this page at least once. From the standpoint of the provider – the web site or blog owner – the 404 page should not be disregarded. [...]
The 10 Most Common SEO Mistakes
There are surely hundreds of different ways that people can mess up their sites. Based on our experience from working with scores of clients, here are the 9 most common problems that we find: Broken information architecture – These are sites that fail to map the nature of the information they are providing into an [...]
Matt Cutts Interview
During my recent visit to the Googleplex, I sat down and interviewed Matt Cutts. One of the things I wanted to get a handle on was how Google handles links encoded in Javascript, or that go through redirects. A lot of time people implement click throughs so they can analyze the outbound link traffic. Matt [...]
Search Update Rolling At Yahoo
The latest ‘weather report’ from Yahoo Search said an ongoing update should wrap up very soon.Priyank Garg noted at the Yahoo Search blog the present update taking place. Webmasters will want to keep an eye on this, and see if their rankings have changed. Garg also reminded everyone this update would be the first to [...]
Yahoo SERP Lists Google Group That Redirects To MFA Search Page
Talk about a maze. I was checking one of my keywords at Yahoo and found down at the number 10 spot a listing for what would appear to be a Google Group covering the subject. The url should have told me something was most probably amiss. groups.google.com/group/loan-loans-bad-bad/web/currency_trading.html Click to read the rest of this post… [...]
AOL Needs To Shine Its Shoes
This article will be part tutorial, part sweating the small stuff. The tutorial is much, much shorter and more basic than the rest, so we’ll get to it first. AOL needs to hear it. When you remove a webpage, or move it to a new domain, it’s nice for your visitors if you notify them [...]
Ask Kevin About The Googgles
Everyone knew the obligatory April Fools Day practical jokes were coming. Some were funny. Some were lame. Some were just flat out bizarre. There were, however, a few jewels that separated themselves from the rest of the ordinary April 1st offerings. Here are the pranks that bear honorable mention. Matt Cutts: The Hack That Wasn’t [...]
Beware The Impact Of Using 301 Redirects
Let me share a story of the devastating effects changing a domain name and using 301 redirects can have on a sites traffic for several months.I have a DVD review site that has been running in one format or another since the year 2000. The site itself was reasonably successful and made a fair profit… [...]
Topix Worries About Domain Change
After paying $1 million to purchase the rights to the Topix.com domain, Topix.net CEO Rich Skrenta now has to deal with a couple of daily realities in the search world: changing domains could cause a dropoff in search engine-driven traffic, and Google isn’t exactly Nordstrom or L.L. Bean when it comes to customer service. Several [...]
Undetectable Spam Makes Cutts Laugh
The concept of something being undetectable to search engines, like attempts to game them for better rankings, became a topic again after V7N announced a link buying service that would make such links impossible to detect. In looking at the service offered by V7N, it appears they plan to make money the old fashioned way: [...]
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