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Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. In today’s small business search engine marketing column, “E-mail Marketing Tips for Small Business,” Carrie Hill shows how search plays a role when you use PPC or organic search to grow your subscriber list.

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Things are really rolling now at SES Chicago 2008. Here are the top 10 stories from Day 2:

Fighting IP Extremism with Online Video – The Lawrence Lessig Interview
Grant Crowell of ReelSEO writes, “We caught up with Professor Lawrence Lessig, founder of Standford Law school’s Center for Internet and Society, and the opening Keynote Speaker the Search Engine Strategies Chicago 2008 conference for ‘Remix: Making Art and Commerce Thrive in the Hybrid Economy’. We asked Professor Lessing if he believes there is significant IP extremism (i.e., legal restrictions) with online video content for both amateur and commercial use, and what video-specific solutions does he see in his proposal of a ‘hybrid economy’ – protecting freedoms for video amateurs while producing incentives for video professionals.â€

Measuring Success In A 2.0 World
Mike Sachoff of WebProNews writes, “At the SES Chicago session “Measuring Success in a 2.0 World” the panel discussed different strategies to use to track success.

How Low Performing Banner Ads Can Actually Increase Conversions
Nathania Johnson of Search Engine Watch writes, “In a couple sessions at SES, I’ve been hearing about how banner ads can drive people to search. So while they may not be clicking on your display ads and converting off of them, they may send people to a search engine to find your product or service.â€

SES Chicago: Getting Your Viral Campaign Going
Abby Johnson of WebProNews Video Blog interviewed Chris Winfield, the President of 10e20 about getting started with a viral campaign.

Day 1: My Daily Takeaways From SES Chicago
Grabanski of the AimClear Blog writes, “Whereas conference coverage typically focuses on 1 session at a time, we thought it might be interesting to assign one of our bloggers (me) the role of providing a more global overview of their day spent in sessions. We hope you enjoy the format of bite-sized chunks of key points gleaned from multiple sessions.â€

Josh Todd explains Campaign Measurement
Josh Todd, the Director of Acquisition Marketing for Constant Contact, explains the challenges of measuring online/offline advertising campaigns.

Live Blogging Day 2 at SES Chicago
Jeff Woelker provides Day 2 live blogging coverage of SES.

Welcome to SES Chicago 2008!
Sage Lewis, the President of SageRock.com, says, “Today is the first day of Search Engine Strategies 2008. Watch this video to see what the week will be about and all the things that will be learned.â€

Universal & Blended Search from #SES Chicago 08
Shawna Fennell of the Yahoo! Store Blog writes, “First of all, I thought this session was really fascinating! When you look at how much search engines have changed over the last 10 years, it is truly amazing!â€

SEO Samba at SES Chicago
Dave Naylor checked out one of the exhibitors on the show floor of SES Chciago 2008 and writes, “Behold a fully fledged SEO automation platform Seo Samba and DaveN is at the SES Chicago Conference to see it. SEO Samba promises much in terms of SEO process integration, facilitation of SEO best practice and a scalable content management system.â€

Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!’s Advertiser & Publisher Group in Europe, has been tapped to fill the role. He will be based in Rolle, Switzerland, where Yahoo! Europe’s headquarters are located.

Rich Riley has been at Yahoo! for almost ten years, joining the company with the acquisition of his startup, Log-Me-On.com. He rose up through the ranks and at one point led the U.S. Small and Medium Business Division.

Sue Decker, president, Yahoo! Inc., said, “The appointment of Rich Riley represents the next phase in the evolution of our European and Canadian businesses, enabling us to build on the great foundations laid by Toby Coppel. We are committed to continuing our growth as a leader in Europe and Canada.”

Commenting on his new role, Rich Riley, said, “Yahoo! is one of the leading global internet companies and a leader in both Europe and Canada. With our focus on creating brilliant starting points for consumers and being a must buy for advertisers, we will continue to grow these key businesses. I look forward to leading these businesses and driving Yahoo! forward in Europe and Canada at this exciting time.”

Earlier this year, Dr. Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of the failed Microsoft acquisition for the Sunnyvale search engine.

Now, Microsoft is bringing Lu on president of the Online Services Group. A couple weeks ago, it was confirmed that Yahoo’s VP of Search Technology, Sean Suchter, was heading to Microsoft.

I’m starting to actually believe Steve Ballmer’s insistence that he’s not coming back around to pick up Yahoo at a reduced price. Why buy a company when you’ve snagged two of its top talents?

The loss of a father is always overwhelming. Fathers serve as mentors, role models, and true friends. When writing a eulogy for your father, you want to be able to get this message across. Doing so wi…
More: continued here
writing an effective eulogy for a father by studying sample eulogies

The success of your testing program relies heavily on the cooperation of many people in your organization. In today’s By the Numbers column, “Assembling Your Landing Page Optimization Dream Team, Part 2,” Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.

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Former Microsoft and Yahoo employee, Jascha Kaykas-Wolff, is heading to WebTrends to become their Vice President of Marketing. Kaykas-Wolff comes to WebTrends directly from a business consulting firm, but previously held senior management roles at Microsoft and a management role at Yahoo.

WebTrends CEO Alex Yoder said, “Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results. His background with Internet and software companies, along with his first-hand experience with WebTrends, has ideally prepared him to lead the delivery of WebTrends’ vision and solutions to the marketplace.â€

Related Reading:
WebTrends Releases New Online Analytics Tool
WebTrends Launches New Service to Reduce Wasted Ad Dollars

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