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Microsoft Integrates Photosynth with Virtual Earth

Last year, Microsoft introduced Photosynth, which creates 3D images by using multiple images “stitched” together. A few months later, Photosynth search was enabled via Live Maps. Now, Microsoft is integrating the product to its Virtual Earth. Microsoft sees the potential for the union in the following ways:

Real estate. Showing homebuyers the inside and outside of properties with interactive views Tourism and hospitality. Giving an early 3-D and interactive view of hotels, resorts or cities Retail. Enabling customers to see the insides of branches and stores, and browse products in great detail Media and entertainment. Allowing media companies to create and share visual projects in a controlled environment, and build compelling campaigns and programs with new media Public sector. Giving citizens rich detail on public services, buildings, land use and more Internal business use. Using unlisted synths for location-based information, such as insurance risk assessment and claim processing

“The integration of Microsoft Photosynth into Virtual Earth marks an important step in enabling businesses to use Photosynth in a relevant, customer-friendly way,” said Jeff Kelisky, general manager, Mapping and Local Search at Microsoft. “With the integrated capabilities of Photosynth and recently added Silverlight API, our Virtual Earth partners have great tools for creating, sharing, viewing and embedding synths across multiple platforms, and building engaging experiences.”

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Yahoo! Tops March 2009 Mobile Benchmark Study by Gomez and dotMobi

Gomez and dotMobi have collaborated on mobile benchmarks, and for the mobile search category, Yahoo! snagged first place overall in March 2009.

There were five categories used to measure. Yahoo! tied for first place in two of them: discoverability and readability. Here’s the five categories and how they’re measured:

Discoverability — how readily a consumer can find the mobile Web site using different URLs. Readiness — how well the mobile Web site renders on popular mobile devices. Availability — the percentage of successful transactions or the availability of a Web page. Response time — how long each page takes to download and the duration of an entire transaction. Consistency — how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.

Here are the results:

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Related Reading:
Microsoft to Bring Tellme to Windows Mobile Phones
Yahoo! Launches New Mobile Site and iPhone App
MySpace Mobile Application to Support Microsoft Windows Mobile and Silverlight

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MySpace Mobile Application to Support Microsoft Windows Mobile and Silverlight

A new MySpace mobile application set to debut this summer will support Microsoft Windows Mobile as well as Microsoft Silverlight. Silverlight is technology similar to Adobe’s Flash that powers rich media.

“We are pleased to bring MySpace users the benefits and flexibility of Microsoft’s platforms,” said Aber Whitcomb, chief technology officer of MySpace. “Our relationship enables app developers to use Silverlight to create engaging MySpace apps and allows Windows Mobile users to have a more personal MySpace experience on their phone.”

MySpace already has mobile applications for iPhone, Android, Blackberry, Sidekick, Palm, and Nokia.

Related Reading:

MySpace Launches Self-Service Ad Platform
Facebook & MySpace Connect: Good Idea or Social Media Catastrophe?
Google, Yahoo & MySpace Team Up for OpenSocial

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Microsoft Search News Out of IE 8 and MIX09

Microsoft has had a couple major events this week and both have implications for search. First up, they release the next version of their web browser, Internet Explorer 8. It was announced at MIX09, which had additional search news covered at the end of this post.

With the release of IE8 comes the Live Search accelerators.

Once you’ve installed IE 8 and the accelerator, all you have to do is highlight a word on a page you’re viewing, click on the arrow that appears and click on the option you want. If you’re shopping and highlight a product, you can click the “Shop and Save” option. If you highlight an address, you can click on the “Map with Live Search” option. A translation accelerator is another option if you’re viewing a page in a foreign language.

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There were three other search news announcements that came out of MIX09.

Virtual Earth Silverlight Control – Made available to developers today, Silverlight is now letting Virtual Earth developers have access to new features like “deep zoom” navigation, which improves the mapping experience. Project Silk Road – This project has been a great success. Announced at PubCon last November, the API is already serving 3 billion requests per month. Over 5,000 applications for the broad beta have been received. Microsoft’s work with job search site CareerBuilder.com – The largest job search site in the United States is now using the Live Search API and Silverlight, allowing employers to search candidate backgrounds from places like Facebook, blogs, online articles, etc., all in one place.

Related Reading:
In Search Race, Ballmer Seeks More Eyeballs
Well, raise my rent. Microsoft is the good guy!

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The Future Of Video Goes Through Adobe

Adobe’s Media Player will debut sometime this summer. There is a good chance Adobe’s ecosystem plans for digital media will solidify its role in content creation and serving.This morning, Adobe announced an expansion of its Flash Media Solution Provider (FMSP) program. They are going after content publishers by offering recommended partners to help those creators [...]


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