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Google AdWords has released a new keyword tool. This one lets users plug in their website and a few keywords. The tool, dubbed Search-based keyword tool, takes a look at the site and makes suggestions for keywords that may be relevant to your paid search campaign.

The idea is that you might be missing out on terms that are being searched for. I have to admit, when I’ve used keyword tools, I’ve often been wishing I knew what people were searching for instead of guessing.

But the SEO copywriter in me also knows that so many sites are already optimized for keyword terms based on traditional keyword research, which often starts with a guess.

Plus, the existing keyword tool takes keywords and phrases plugged in by the user already returns a bunch of suggestions.

The tool’s strength lies in avoiding human error. In other words, the existing AdWords keyword tool relies on human entry. This tool looks at the site and can help marketers avoid overlooking terms they may have missed.

Still, remember the tool is in beta. And Google makes it clear that it’s not responsible if you use their suggested keywords in a way that violates the law. Say, by creating an ad that includes a trademarked term.

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Wordtracker has launched “Keyword Questions,†a free tool that let’s webmasters and SEOs find the specific questions that
people type into search engines. The answers to these questions can provide interesting web copy and could pick up a lot of search traffic.

According to Ken McGaffin, Chief Marketing Officer of Wordtracker, “People have a ton of questions about all sorts of things and people will go straight to a search engine to find the answers. Just enter a keyword and we’ll give you up to 100 questions that people have asked.”

The tool works by pairing the keyword with one of six question words: Who, what, where, when, why and how. It then conducts a broad match from Wordtracker’s database.

For example, someone with a coffee website, could enter “coffee” and find questions like “who invented the coffee makerâ€, “why use cold water when brewing coffeeâ€, “how to make iced coffee†and “how to clean a coffee potâ€.

Or, a flower shop could enter “sorry” and find questions like “how to say sorry to your girlfriend” or “how to say sorry after huge argument.” Hey, this is just an example. I’m happily married.

Or, a website on UFOs might be interested to know that the most popular questions on UFOs include “how to fake UFO photographs” or “how to build a UFO.” Sorry, the tool doesn’t suggest, “Where is Area 51.”

In a press release, McGaffin said, “This is a fun tool that is a great source of inspiration for web content writers. You need never be short of creative ideas again.â€

I interviewed Ken at Search Engene Strategies London 2008 in February. And he shared some of the latest trends of search term research back then. And I expect to see him again at SES London this coming February 17-19, 2009, to get an update.

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