Facebook Ads & Applications: Critical SEM Learning Curve
The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If your business or agency’s search marketing department has dismissed Facebook applications & paid ads, as outside of your product’s demographic, think again. Though advertisers are making millions now on the Facebook platform, the [...]
Google Refines Site Targeting, Adds Bid Options
Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC) bidding option for those ads. While advertisers have been able to target a specific site through site targeting for the past two years, they will now be able to target specific subsections of [...]
Search Headlines & Links: November 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Getting a Blog’s Benefits, Without a BlogDon’t want to put a blog on your B2B site? You can still get [...]
Google to Offer AdWords Conversion Optimizer
Google is making cost-per-acquisition (CPA) based bidding available to AdWords advertisers through a new Conversion Optimizer tool. Advertisers specify a maximum CPA bid, and then the tool will use historical information about the campaign to automatically generate an optimal CPC bid for each auction. Advertisers still pay per click, but no longer have to manually [...]
Google Makes Brand Advertiser Push
Google has launched a new format for AdWords advertisers: Gadget Ads. Gadget Ads are an interactive ad unit that will appear on sites in the AdSense content network. Gadget ads can include things like data feeds, images, or video and can be developed using Flash, HTML or a combination of the two. They support both [...]
Go Go Google Gadget Ads
A new interactive ad format has entered the world of widgets with Google’s release of Gadget Ads, touted as ‘Websites within Websites’.AdWords has a new toy for its advertising clients. They are called Google Gadget Ads, and have been in testing in a limited beta form for several big-name brands. Google said its Gadget Ads [...]
Google Extending More PPA Invitations
AdWords clients may see an invitation to join the beta test of Google’s pay per action (PPA) advertising appear in their accounts.Pay per action advertising allows the advertiser to define a conversion for which it will pay Google. The company just began rolling this beta test of PPA out to customers beyond the United States. [...]
Google Expands Pay-per-Action Ads
Google has expanded its pay-per-action advertising beta for AdWords, pitting Google more squarely against affiliate advertising programs. Advertisers choose how much they want to pay for a user to complete a pre-defined action like a purchase, newsletter sign-up, or other conversion. Publishers must agree to that fee and action before placing a PPA ad on [...]
Google Adds Content Network Transparency
Since its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their ads appear, and get more control over the display of their ads on specific sites. While Google has been cleaningup the network in recent weeks, it is now also giving advertisers more transparency and [...]
Google Pilots AdSense To Video
A closed pilot program for video ads on AdSense will launch this week; it’s a limited test that give online video publishers control of the ad displays.Online video, we hear, is the latest and greatest thing since Bob Metcalfe invented Ethernet. It’s reaching a point where the norm is to find a three to five [...]
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