Google Testing AdSense for Video
Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog, product marketing manager Christina Lee said, “Just as AdSense adds value to the text content on your website and is useful for your users, we think these in-stream ads in video will add [...]
Google Cracking Down on AdSense Arbitrage
Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being kicked out of the AdSense program as of June 1. According to Jennifer Slegg, the letter explains that the site involved has an “unsuitable business model,” and most of the targeted publishers are [...]
Google Whispers More Details About PPA
The pay per action beta test for Google AdWords recently debuted, and spurred plenty of advertiser interest.Since last week’s announcement that Google would start offering AdWords PPA ads, where the advertiser pays only when a predetermined conversion has taken place, plenty of buzz has swirled around the plan. A lot of that buzz has focused [...]
Spooked By Upstart, Google Spills The Beans
Google is set to allow advertisers to bid on where (which websites) their ads appear. The change appears to be in direct response to a New York upstart that’s been siphoning a bit of the online ad business. The top thread at TechMeme.com ballooned this afternoon as SEM bloggers, reading about this audacious upstart in [...]
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