Search Engines Say The Darnedest Things
Dynamic keyword insertion for contextual advertising has its drawbacks, like making one’s ad look like the advertiser engages in human trafficking. read more More: continued here search engines say the darnedest things
Google AdSense for Mobile
Recently I wrote that Google Mobile was starting to run AdWords ads. This initiative has been expanded to now include Google Adsense(TM) for mobile. This program contextually targets ads to mobile website content. The program is targeted at people who have created websites targeted at mobile browsers, allowing them to make money on contextual advertising [...]
SES: The Context Of Money
Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and has some advice from the SES San Jose session presenters on the topic.(Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007. If you can’t be there, you need to be [...]
Microsoft And Digg In Ad Deal
Digg has ditched Google as an ad provider and gone with Microsoft.Digg and Microsoft have entered into an agreement in which they will work together to bring advertising to the Digg Web site. The Microsoft and Digg deal is a three-year agreement where Microsoft will be the exclusive provider of display and contextual advertising on [...]
EveryZing – Beyond Podcasting
PodZinger, a major multimedia search and advertising platform, has just changed its name to EveryZing , signaling the extension of their market offering beyond podcasts. Employing the capability of their speech-to-text technology in extracting full text output from audio and video files across the Web, EveryZing offers full-text indexing of multimedia content. In the works [...]
AdWords Gets Content Placement Reports
Google announced today the addition of Placement Performance reports to AdWords, which allows advertisers to see exactly which sites their ads are appearing. In addition to knowing where ads show up, the reports provide site-by-site metrics like domain, URL, impression, click, conversion, and cost data, and aggregated metrics for traffic generated from AdSense. The new [...]
NYT Loves The Cocaine?
And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing. The ad is covered in a [...]
Google Groups Goes Socializing
If your invitation to Google’s after-hours party at the annual World Economic Forum in Davos somehow got lost in the mail, you can use that time to explore the newly updated Google Groups service. There is web page creation, file sharing, and customization in Google Groups, and with apologies to Scott Karp and Steve Rubel, [...]
Yahoo Ranking Model Scoring In February
Project Panama receives its formal entrance to the commercial market on February 5th, providing a new ranking model for search marketing. Paid search ads will be ranked by quality as well as keyword bid price once the first Monday in February arrives. Yahoo announced the launch date along with its 2006 fourth quarter and year-end [...]
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