SEMPO State of the Search Marketing Industry Survey Now Open
SEMPO, the Search Engine Marketing Professional Organization, is once again gathering feedback from search marketers for its annual State of the Search Marketing Industry Survey. The survey collects data on respondents’ PPC and SEO spending habits, measurement techniques, and other topics to create a yearly snapshot of the search industry, as it did in the [...]
Taking a Hard Hit from Adsense
I found out late last night that Adsense is changing its referral payment structure for residents of North America, Latin America, and Japan.The change is for the worse, and I’ll explain about that more in detail below, but there is even worse news for the folks who don’t live in North America, Latin America, or [...]
Search Headlines & Links: November 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: SEO Is Not a One-Time EventToo often, companies “approve” SEO only to treat it as a one-time hit, or a [...]
SEW Experts: Understanding the Global Search Marketplace – Part 2
Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe. In today’s Searching for Meaning column, “Understanding the Global Search Marketplace – Part 2,” Kevin Ryan looks at some global search data provided by comScore to see [...]
Yahoo Enhances Ad Traffic Quality
A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.Not every site eligible to display advertising from the Yahoo Publishing Network may be a desirable destination for every advertiser. For whatever reason, traffic from a particular domain doesn’t provide a marketer with the best [...]
Mortgage Downturn No Problem For Google
Concerns that have hammered the mortgage lending market and its ad budgets won’t trickle down to Google, or what lenders spend on Internet advertising.Google has built several fortunes on the strength of its effective contextual advertising program. It’s so strong that the company believes mortgage lenders, among the biggest spenders in online advertising, will cling [...]
Free Music Service Leaps Onto The Scene
SpiralFrog.com, an ad supported Web site that allows users to download music and videos for free has launched in North America. "Music fans demand fast access to high quality audio and video files and they want their music free, but they’d still like the music owners to be paid for their work and creativity," said [...]
SMA-NA Dissolved
Ian McAnerin, president of the Search Marketing Association of North America (SMA -NA), announced on Saturday that he will be dissolving the organization due to lack of resources. SMA-NA, like the UK (SMA -UK) and European (SMA-EU) counterparts, was founded in 2004 as an alternative to SEMPO, the Search Engine Marketing Professional Organization. The
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