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Adobe, Omniture Tracking Issue Addressed Again
John Nack of Adobe posted a brief Q&A related to the issue of Adobe software welcome screens phoning home to a tracking site hosted by analytics firm Omniture.
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adobe omniture tracking issue addressed again
Adobe Bemused By Spying Claims
The discovery that some Adobe products phone home to analytics firm Omniture brought out the tinfoil hat crowd, and a raised eyebrow from Adobe’s John Nack.
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adobe bemused by spying claims
Search Headlines & Links: October 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
The Impact of the Omniture - Visual Sciences MergerThis move follows closely on the heels of Omniture’s acquisition of Offermatica, a leading [...]
Omniture Acquires Offermatica
Web analytics company Omniture has agreed to acquire landing page optimization and A/B testing specialist Offermatica for $65 million. The deal includes OTTO Digital, the marketing agency division of Offermatica, and a wholly owned subsidiary. In February, Omniture acquired Touch Clarity, a site-side behavioral targeting firm that will complement Offermatica’s multivariate testing capabilities, for $50 [...]
