Online Accountability
Evaluating Ad Impression Metrics
By ArticleSnatch on February 23, 2007
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent. Recently, the Audit Bureau [...]
Posted in Internet | Tagged Audit Bureau of Circulations, audited digital media, Delaware, media buys, media plans, mobile media, Online Accountability, online ad impressions, online ad spending, online advertising, online advertising activity, online advertising realm, online publishers, streaming video, Web Metrics, Web site properties, Web Site Traffic | Leave a response
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