Politicians Ignore Online Ads
It looks like a certain type of ads will continue to bombard us through newspapers, the radio, and television. Yet an interesting new report suggests that the presidential candidates, and politicians in general, aren’t all that interested in online advertising. read more More: continued here politicians ignore online ads
Online Advertising Boosted By Writers’ Strike?
Whether it’s true or not, we’ve heard it again and again: online advertising will do all right in a recession. Now there’s more evidence to support the statement, and also a sign that a new-ish factor – the writers’ strike – is helping online ads. read more More: continued here online advertising boosted by writers [...]
Advertising Budgets Expected To Shrink
Something like 20 minutes out of every television hour seems to be dedicated to commercials; advertising is pretty firmly entrenched in our lives. Spending on it is likely to go down, however, with the exception applying to online ads. read more More: continued here advertising budgets expected to shrink
China Online Ads To Reach RMB 10 Billion
Online advertising in China is reaching double-digit growth so far in 2007, according to Nielsen’s AdRelevance report. The value of online display advertising in China reached RMB 2.6 billion in Q3, 2007 an increase of 14 percent over Q2. Total online advertising value for the year to date is RMB 6.6 billion. The value of [...]
Search Headlines & Links: October 29, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend LimitsThe Big Three seem to be getting closer and closer to being [...]
Physical Addresses To Aid Online Targeting?
As online marketers, we have the luxury of reaching our targets based on what they search, browse or click on. That tells us a lot about expressed interests. By contrast, physical addresses provide information about the probability of interests. Recently, Acxiom announced new services (WSJ article, paid access) which actively connect addresses to online ads. [...]
Study: Online Ads Okay, Mobile Ads Problematic
If you bombard people on the Web with ads, you run the risk of alienating them. But if you try to contact potential customers with mobile advertising, well . . . a survey says you’ll really piss ‘em off. You can thank Nielsen//NetRatings and WebVisible for this not-too-shocking finding. According to them (and Tech.co.uk’s Anna [...]
Congress Readies Invites For Google, DoubleClick
Big names in online advertising attracted attention in Congress, as House Representative Bobby Rush (D-IL) announced his intention to investigate antitrust implications in Google’s proposed DoubleClick acquisition.Google’s relatively new Washington DC lobbyists will have some spade work to do on Capitol Hill. Antitrust concerns over the DoubleClick deal have alarmed competitors and privacy advocates, who [...]
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