Google, Nielsen Establish Strategic Relationship
Google and the Nielsen Company announced the establishment of a multi-year relationship starting with gathering demographic data for the Google TV Ads. Google will combine Nielsen demographic data with the aggregated set-top box data it is already using, giving advertisers more targeting capabilities. Data derived from Nielsen’s TV ratings panels will provide Google’s TV Ads [...]
Hey! Nielsen Wants You
After all these years, Nielsen has decided to compete (a little) with those it measures online. HeyNielsen.com invites everybody to share their opinions about entertainment directly. The operating premise is that YOU can influence online and offline media through this new social site. Click to read the rest of this post… More: continued here hey [...]
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